TORONTO, Nov. 16,
2023 /CNW/ - Roots Corporation ("Roots," "Roots
Canada") (TSX: ROOT), a global lifestyle brand, is delighted to
announce the appointment of Leslie
Golts as its Chief Marketing Officer (CMO). Leslie joins
Roots bringing with her over 15 years of marketing and
communications leadership, with a distinguished career working
across some of the world's most iconic global beauty brands.
"Leslie brings a wealth of experience and proven success in
building iconic brands to Roots," said Meghan Roach, President & Chief Executive
Officer, Roots. "She is a talented leader that will play a
critical role in advancing the company's marketing initiatives and
reinforcing its position in the market. With her deep life-long
love for Roots, she is an excellent cultural fit, and we are
pleased to welcome her to the team."
Prior to joining Roots, Leslie served as the General Manager and
Head of Marketing for Unilever Canada's Beauty & Wellness
Business Unit. In this role, she was instrumental in driving
profitable growth and ensuring brand success across diverse
categories, including Hair, Skincare, Vitamins, and Enhanced
hydration. Leslie's leadership at Unilever Canada showcased her
ability to navigate and succeed in dynamic market environments.
Before her tenure at Unilever Canada, Leslie played a key role
in the development and execution of celebrated global campaigns for
the Dove brand, earning her a reputation as a highly awarded
Marketing Executive. Her track record includes building iconic
brands across North America and
various international markets. Prior to her time at Unilever,
Leslie held management positions at L'Oreal Canada, further
enriching her industry expertise. Leslie holds a BBA with
Distinction from the Schulich School of Business at York University.
"I am thrilled to be part of the Roots Corporation family and
excited about the opportunities to elevate the brand to new
heights," said Leslie Golts. "Roots
has a rich history, and I look forward to collaborating with the
team to create compelling marketing strategies that resonate with
our diverse audience."
Forward-Looking
Information
Certain information in this press release contains
forward-looking information. This information is based on
management's reasonable assumptions and beliefs in light of the
information currently available to us and is made as of the date of
this press release. Actual results and the timing of events may
differ materially from those anticipated in the forward-looking
information as a result of various factors. Information regarding
our expectations of future results, performance, achievements,
prospects or opportunities or the markets in which we operate is
forward-looking information. Statements containing forward-looking
information are not facts but instead represent management's
expectations, estimates, and projections regarding future events or
circumstances. Many factors could cause our actual results, level
of activity, performance, or achievements or future events or
developments to differ materially from those expressed or implied
by the forward-looking statements.
Readers are urged to consider the uncertainties, risks, and
assumptions carefully in evaluating the forward-looking information
and are cautioned not to place undue reliance on such information.
See "Forward-Looking Information" and "Risk Factors" in the
Company's current Annual Information Form for a discussion of the
uncertainties, risks, and assumptions associated with these
statements. We have no intention and undertake no obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events, or otherwise, except as
required by applicable securities law.
About Roots
Established in 1973, Roots is a global lifestyle brand. Starting
from a small cabin in northern Canada, Roots has become a global brand with
over 100 corporate retail stores in Canada, two stores in the United States, and an eCommerce platform,
roots.com. We have more than 100 partner-operated stores in
Asia, and we also operate a
dedicated Roots-branded storefront on Tmall.com in China. We design, market, and sell a broad
selection of products in different departments, including women's,
men's, children's, and gender-free apparel, leather goods,
footwear, and accessories. Our products are built with
uncompromising comfort, quality, and style that allows you to feel
At Home With Nature™. We offer products designed to meet life's
everyday adventures and provide you with the versatility to live
your life to the fullest. We also wholesale through
business-to-business channels and license the brand to a select
group of licensees selling products to major retailers. Roots
Corporation is a Canadian corporation doing business as "Roots" and
"Roots Canada."
SOURCE Roots Corporation