Roots x Fred
VanVleet limited-edition TUFF Boot drops in-store and online
September 18th
TORONTO, Sept. 17, 2019 /CNW/ - Roots ("Roots,"
"Roots Canada" or the "Company") (TSX: ROOT) a premium outdoor
lifestyle brand, announces the re-launch of its beloved
TUFFTM Boot, including a limited-edition, capsule
collection designed in collaboration with NBA Champion and Toronto
Raptor, Fred VanVleet. Roots x
Fred VanVleet is available in select
Roots stores and online at roots.com September 18th.
As an inspirational individual and athlete who has followed his
dreams and overcome many #TUFFSTEPS along the way, Fred has had,
and continues to leave, an imprint on the world. Fred lives life on
his own terms, staying true to himself and never forgetting where
he has come from, because what he has been through has made him who
he is today. For more than 45 years, Roots has celebrated what
makes us all unique, recognizing that everyone has a story that is
distinctly their own.
"I'm excited to collaborate with Roots, a brand that shares my
commitment to community and celebrating the authenticity of a
person's story," said Fred VanVleet.
"That's what makes you who you are. I look forward to wearing my
TUFF Boots on my journey forward."
With Roots x Fred VanVleet, Fred
adds his personal style and love for his homecourt city,
Toronto, Canada to the comfort and
style of Roots classic TUFF Boot. The black boot features a pop of
red and black Park Plaid on the ankle cuff, a signature for Roots
and the official colours for both Fred VanVleet and the
Toronto Raptors. The boots also swap out the traditional TUFF
Boot gromets for a more rugged D-ring eyelet. Being familiar
with Canadian winters, the boots have a
ThinsulateTM lining for increased warmth, as well as
light-weight, slip-resistant rubber soles, that include maple leaf
tread. Each pair of Roots x Fred VanVleet TUFF Boots comes with
custom-designed Fred VanVleet signed
laces and a collector's-edition Fred
VanVleet leather keychain tag, hand-crafted at Roots Toronto
Leather Factory. Even the boot box is limited-edition, complete
with an exclusive Roots x Fred
VanVleet logo.
"TUFF has been part of the Roots story for more than 25 years,"
said James Connell, Chief eCommerce
and Customer Experience Officer. "We are excited to be bringing our
beloved TUFF boot back in a lighter-weight, modernized version for
both men and women. Collaborating with Fred on design and sharing
his #TUFFSTEPS journey is an amazing way to re-launch the
collection."
Originally introduced in 1992, Roots TUFF Boot was inspired by
the authentic look of durable work boots. Designed for a life
on-the-go, Roots developed a lighter-weight boot that combines
rugged style with modern comfort. Each boot is made with quality
materials, including waterproof nubuck leather; breathable lining;
Ortholite®, Eco-HybridTM, washable, insoles; and
slip-resistant outsoles. Providing comfort and style for everyday
adventures, each boot comes with two sets of laces and two
versatile insole options: City, a contoured fit and Cabin, a
roomier fit. The TUFF collection is available in five colour ways
for men and eight for women, and can be found at Roots stores
across Canada and the U.S. as well
as online at roots.com.
The limited-edition Roots x Fred
VanVleet capsule collection is available at roots.com and
the following Roots stores:
Vancouver:
|
1001 Robson St.,
Metropolis at Metrotown, CF Pacific Centre
|
Edmonton:
|
West Edmonton
Mall
|
Toronto:
|
CF Toronto Eaton
Centre, Yorkdale Shopping Centre, 80 Bloor St., CF Sherway Gardens,
Square One Shopping Centre, Vaughn Mills, Scarborough Town
Centre
|
Montreal:
|
1025 Saint-Catherine
St. West
|
Halifax:
|
Halifax Shopping
Centre
|
Chicago:
|
619 Michigan
Ave.
|
About Roots
Established in 1973, Roots is a premium
outdoor lifestyle brand. We unite the best of cabin and city
through unmistakable style built with uncompromising comfort and
quality. We offer a broad range of products that embody a
comfortable cabin-meets-city style including: women's and men's
apparel, leather goods, footwear, accessories, and kids, toddler
and baby apparel. Starting from a little cabin in Algonquin Park, Canada, Roots has grown to
become a global brand. As at August 3,
2019, we had 116 corporate-retail stores in Canada, eight corporate-retail stores in
the United States, 115
partner-operated stores in Taiwan,
34 partner-operated stores in China, one partner-operated store in
Hong Kong and a global eCommerce
platform. Roots Corporation is a Canadian corporation doing
business as "Roots" and "Roots Canada".
Forward-Looking Information
Certain information in
this press release contains forward-looking information. This
information is based on management's reasonable assumptions and
beliefs in light of the information currently available to us and
are made as of the date of this press release. Actual results and
the timing of events may differ materially from those anticipated
in the forward-looking information as a result of various factors.
Information regarding our expectations of future results,
performance, achievements, prospects or opportunities or the
markets in which we operate is forward-looking information.
Statements containing forward-looking information are not facts but
instead represent management's expectations, estimates and
projections regarding future events or circumstances. Many factors
could cause our actual results, level of activity, performance or
achievements or future events or developments to differ materially
from those expressed or implied by the forward-looking
statements.
See "Forward-Looking Information" and "Risk Factors" in the
Company's current Annual Information Form for a discussion of the
uncertainties, risks and assumptions associated with these
statements. Readers are urged to consider the uncertainties, risks
and assumptions carefully in evaluating the forward-looking
information and are cautioned not to place undue reliance on such
information. We have no intention and undertake no obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable securities law.
SOURCE Roots Corporation