HEXO’s value brand Original Stash available in Ontario
November 28 2019 - 6:30AM
HEXO Corp (TSX: HEXO; NYSE: HEXO) (“HEXO” or the “Company”)
is proud to launch Original Stash, its new value brand, in
Ontario on Black Friday (Friday, November 29, 2019). Adult-use
consumers in Ontario will be able to purchase 28 grams (1 oz) of
quality dried cannabis flower at black market prices, retailing at
$140 ($5 per gram), including taxes.
“HEXO is disrupting the black market this Black Friday,” said
Sebastien St-Louis, CEO and co-founder of HEXO. “We are committed
to playing a valuable role in eliminating the illicit market and in
protecting public health and safety. That’s why we are pleased to
continue rolling out Original Stash across Canada, providing
consumers with a quality product at a low price. Our experience
with the launch of Original Stash in October demonstrates that
there is a strong demand for this type of product.”
Illegal cannabis products can – and often do – contain heavy
metals, pesticides, and other contaminants. Legal products are
produced in a highly regulated environment and are rigorously
tested. According to Statistics Canada’s latest National Cannabis
Survey (published on August 15, 2019), over 40% of Canadians
continue to purchase cannabis from illegal sources. One of the
major factors that drive Canadians to purchase cannabis from the
black market is price. Three-quarters of Canadians (76%) who
consumed cannabis in the first half of 2019 cited quality and
safety as an important consideration when purchasing cannabis,
while 42% mainly considered price. With Original Stash, HEXO is
competing directly with the black market and providing consumers
with an affordable, controlled, quality product.
HEXO is launching OS.220, the second dried flower product to
roll out from the Original Stash brand, in Ontario. OS.220 is a
mid-THC Indica flower blend of two strains, available in a 28 g (1
oz) format. The Ontario Cannabis Store is poised to make Original
Stash available on its webstore and to all licensed retailers in
the province, who can in turn choose to carry the brand. HEXO’s
Original Stash will be the first brand to be featured as part of
the Ontario Cannabis Store’s inaugural homepage holiday campaign,
in conjunction with Black Friday.
“Original Stash is providing consumers with 'quality weed at
legit prices’,” added St-Louis. “Consistent, reliable and
controlled products like this can play a major role in achieving
the goals we set out nationally by legalizing cannabis just over a
year ago: eliminating the illicit market and protecting public
health and safety. We look forward to continuing to work with our
regulators and partners to deliver on those objectives.”
About HEXO Corp HEXO Corp
is an award-winning consumer packaged goods cannabis company that
creates and distributes innovative products to serve the global
cannabis market. Through its hub and spoke business strategy, HEXO
Corp is partnering with Fortune 500 companies, bringing its brand
value, cannabinoid isolation technology, licensed infrastructure
and regulatory expertise to established companies, leveraging their
distribution networks and capacity. As one of the largest licensed
cannabis companies in Canada, HEXO Corp operates facilities in
Ontario and Quebec. The Company is also expanding
internationally and has a foothold in Greece to establish a
Eurozone processing, production and distribution centre. The
Company serves the Canadian adult-use markets under its HEXO
Cannabis, Up Cannabis and Original Stash brands, and
the medical market under HEXO medical cannabis. For more
information please visit hexocorp.com.
Forward-Looking
Statements This press release contains
forward-looking information and forward-looking statements within
the meaning of applicable securities laws (“forward-looking
statements”). Forward-looking statements are based on certain
expectations and assumptions and are subject to known and unknown
risks and uncertainties and other factors that could cause actual
events, results, performance and achievements to differ materially
from those anticipated in these forward-looking statements.
Forward-looking statements should not be read as guarantees of
future performance or results. A more complete discussion of the
risks and uncertainties facing the Company appears in the Company’s
Annual Information Form and other continuous disclosure filings,
which are available on SEDAR
at www.sedar.com and EDGAR
at www.sec.gov. Readers
are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press release.
The Company disclaims any intention or obligation, except to the
extent required by law, to update or revise any forward-looking
statements as a result of new information or future
events, or for any other reason.
Investor Relations: Jennifer
Smith 1-866-438-8429 invest@HEXO.com www.hexocorp.com
Media Relations: (819)
317-0526 media@hexo.com
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