Royal LePage to Empower Its Agents With Real Estate's First Fully Mobile, Bilingual Marketing Centre
April 17 2013 - 8:50AM
Marketwired
In a bold effort to cut the cord that tethers real estate agents to
their desktops, Royal LePage Real Estate Services (Royal LePage)
announced today it will launch the real estate industry's first
fully mobilized, bilingual Marketing Centre.
Canadian real estate agents for the first time will be able to
create and distribute all their English, French and bilingual
online and print homebuyer and seller marketing programs on iPads
and Android tablets. Royal LePage, Canada's leading real estate
company, made the announcement today in San Francisco at a meeting
of The Realty Alliance, a network of real estate firms that serves
nearly every major market in the continent.
"This breakthrough technology will further free Royal LePage
real estate agents from the ties that bind so many real estate
agents to an office desk," said Phil Soper, president and chief
executive, Royal LePage. "Clients in today's marketplace expect
information in real-time. We're thrilled to be able to provide our
people with these innovative, mobile-enabled tools, which will
enable them up to devote valuable found hours in the field to
working directly for homebuyers and sellers."
Canadians have been quick to shift to mobile and 80 percent
believe that this year mobile devices will surpass desktop
computers as the primary tool used to access the web.
With this new technology, a Royal LePage agent will be able to
sit at the kitchen table with a couple looking to sell a home, pull
out his or her iPad, and create a website for the property, a
feature sheet, even an online slideshow that can be posted to
Facebook and Twitter. Agents will have the ability to develop all
types of marketing materials right in front of the seller.
"It creates a 'wow' factor that will help our agents win the
battle for a client's listing and loyalty," said Soper. "This
unique toolset gives Royal LePage agents a clear marketing
advantage over their competitors."
The new Royal LePage Marketing Centre features a bilingual user
interface, as well as both English and French language promotional
material. It centralizes all of an agent's social, mobile, online
and traditional print marketing in one place.
The Marketing Centre also features hundreds of design options
for more than a dozen buyer, seller and agent promotional marketing
products, including slideshows, web commercials, feature sheets,
eCards, eNewsletters, as well as designs to create printed
postcards, brochures, property cards and more. Agents can
distribute their marketing projects directly to their social media
and other channels including Facebook and Twitter, as well as post
to any website.
Created by real estate technologies firm Imprev, the Marketing
Centre was introduced in 2005 as the first of its kind in Canada
and adds to Royal LePage's history of inventive technology. In 1995
the company launched Canada's first real estate web site, and in
2000 it offered the first property search and neighborhood
information through interactive mapping technology. Yesterday, it
was the first website in Canada to give consumers the opportunity
to search for properties near their favorite local landmarks such
as the famed CN Tower in Toronto or the Olympic Stadium in
Montreal.
The new mobilized version will work on iPads and Android tablets
and is scheduled for release to Royal LePage agents this
summer.
Renwick Congdon, CEO of Imprev, which created the radically
innovative technology, notes that the new Royal LePage Marketing
Centre "is always on, always available" to the company's network of
over 14,500 real estate professionals in over 600 locations
nationwide. "There is nothing to download, install or update --
everything an agent needs is online, all the time."
Last year Imprev became the only real estate marketing
technologies firm to eclipse the coveted "5-nines" -- 99.999%
reliability -- achieving a remarkable 100% stability, with no
unplanned outages during 2012.
"Imprev is the only firm that has the necessary breadth of
marketing tools and the sound technological capabilities to deliver
the level of service and performance our agents have come to
expect," noted Carolyn Cheng, Senior Vice President, Strategic
Business Services, Royal LePage.
About Royal LePage Serving Canadians since 1913, Royal LePage is
the country's leading provider of services to real estate
brokerages, with a network of over 14,500 real estate professionals
in over 600 locations nationwide. Royal LePage is the only Canadian
real estate company to have its own charitable foundation, the
Royal LePage Shelter Foundation, dedicated to supporting women's
and children's shelters and educational programs aimed at ending
domestic violence. Royal LePage is a Brookfield Real Estate
Services Inc. company, a TSX-listed corporation trading under the
symbol (TSX: BRE).
About Imprev Imprev, Inc. provides the real estate industry's
most advanced Marketing Centers, serving more than 150,000 real
estate agents worldwide. Known for creating beautifully designed
and elegantly written marketing content, Imprev now offers the
industry's first mobile-ready Marketing Center that works great on
a desktop, iPad or Android tablet. Real estate firms can lower
agent marketing costs, maintain brand standards and increase
recruiting effectiveness with an Imprev Marketing Center, which
offers a broad set of solutions for brands, brokers, agents and
teams. Established in 2000, Imprev is headquartered in Bellevue,
Washington and online at www.imprev.com.
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Royal LePage Contact: Gwen McGuire Kaiser Lachance
Communications Mobile: 416-948-6500 Direct: 416-725-2520 x204
gwen.mcguire@kaiserlachance.com Imprev Contact: Kevin Hawkins VP
Communications & Marketing Imprev, Inc. 206.866.1220
kevin.hawkins@imprev.com
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