There Is No Substitute for the Aflac Duck
January 04 2008 - 10:10AM
PR Newswire (US)
Latest Commercial Proves the Aflac Duck is Irreplaceable COLUMBUS,
Ga., Jan. 4 /PRNewswire/ -- Today, Aflac announced the launch of
its latest television commercial, "Orangutan," designed to
illustrate in a humorous way, that there is no substitute for
Aflac, the number one provider of guaranteed-renewable insurance in
the United States. The 30-second spot shows an employee asking her
boss if their company has Aflac, while the two are standing in
front of a production line inside a factory. Her boss replies that
they have "something else" while an orangutan hangs from a factory
light and looks directly at them. The boss gestures at the
orangutan, which represents another insurance company. She then
asks if it helps pay for rent, gas and groceries, or her everyday
needs. The orangutan answers her questions with a vigorous
headshake and continues to create chaos. "We're continuing to
educate consumers on how Aflac is essential because we pay cash
benefits that policyholders can use to meet their basic needs,"
said Dan Amos, chairman and CEO of Aflac. "Our benefits help
consumers pay for deductibles, co-payments, everyday bills and
other expenses associated with an illness or injury." "Orangutan"
is the 33rd installment in the popular Aflac commercial series
produced by the Kaplan Thaler Group. The ad is scheduled to debut
nationwide on Sunday, January 6, 2008. The spot will run on major
networks and cable channels such as ABC, CBS, NBC, A&E, CNBC
and Discovery. About Aflac: For more than 50 years, Aflac products
have given policyholders the opportunity to direct cash where it is
needed most when a life-interrupting medical event causes financial
challenges. Aflac is the number one provider of
guaranteed-renewable insurance in the United States and the number
one insurance company in terms of individual insurance policies in
force in Japan. Our insurance products provide protection to more
than 40 million people worldwide. Aflac has been included in
Fortune magazine's listing of America's Most Admired Companies for
seven consecutive years and in Fortune magazine's list of the 100
Best Companies to Work For in America for nine consecutive years.
Aflac has also been recognized three times by both Fortune
magazine's listing of the Top 50 Employers for Minorities and
Working Mother magazine's listing of the 100 Best Companies for
Working Mothers. Aflac Incorporated is a Fortune 500 company listed
on the New York Stock Exchange under the symbol AFL. To find out
more about Aflac, visit aflac.com. (Logo:
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO ) Media
Contacts: Analyst and Investment Contact: Laura Kane Kenneth S.
Janke, Jr. Aflac Incorporated Aflac Incorporated 706.596.3493
800.235.2667, Option 3; Fax: 706.324.6330
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO
http://photoarchive.ap.org/ DATASOURCE: Aflac Incorporated CONTACT:
Media Contact, Laura Kane, +1-706-596-3493, , or Analyst and
Investment Contact, Kenneth S. Janke, Jr., +1-800-235-2667, Option
3, Fax, +1-706-324-6330, Web site: http://www.aflac.com/
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