PARSIPPANY, N.J., Aug. 3, 2021 /PRNewswire/ -- Wyndham Hotels
& Resorts, the world's largest hotel franchising company with
approximately 9,000 hotels across nearly 95 countries, today
announced its new Microtel Lift Incentive Program. This landmark
program is being introduced on the heels of a successful renovation
incentive program for La Quinta by Wyndham, known as the LQUp
Incentive Program, and further solidifies Wyndham's dedication and
support for its franchisees. With a committed investment of over
$40 million over the next three
years, these two programs help owners continue to raise the brands'
profiles, while enhancing the guest experience and helping to
achieve long-term success.
Wyndham Hotels & Resorts Announces Over $40 Million of Committed Investment into Microtel
by Wyndham and La Quinta by Wyndham
Brands
The Microtel Lift Incentive Program supports Microtel by Wyndham
owners based in the U.S. by offering forgivable note funding of up
to $2,000 per room from Wyndham to
supplement franchisees' investment in hotel renovations that
reflect elements of the brand's new design-forward Moda prototype,
which is the first of its kind in the economy select service
segment.
Centered on smart, modern design – and with the understanding
that cleanliness and efficiency are of increasing importance to
travelers – Moda elevates the award-winning Microtel by Wyndham
brand. The thoughtful design approach complements existing Microtel
hotels and allows hotel owners to optimize operational
efficiencies, drive greater returns, and adapt the design to best
suit market and customer needs.
"Wyndham Hotels & Resorts remains strongly committed to
helping owners improve the quality and performance of their hotels,
increase their guests' satisfaction, and best position their
business for ultimate success," said Geoff
Ballotti, President and CEO, Wyndham Hotels & Resorts.
"We know renovation projects play a critical role in that journey,
as proven by the success our owners have seen from other brand
renovation programs over the last several years, including the
highly successful LQUp and Super 8 Innov8te Programs. This
significant investment will help accelerate the adoption of new
design standards for Microtel by Wyndham and bring important
elements of Microtel's Moda design to more destinations, reaching
more everyday travelers."
Microtel's Lift Incentive Program follows in the footsteps of La
Quinta's successful LQUp Incentive Program, launched in 2020 that
facilitates comprehensive upgrades to the hotel exterior, signage,
public spaces, guestrooms, fitness center, breakfast offering and
more. All renovations reflect La Quinta's highly-sought after
Del Sol design, which was created
with the objective to maximize revenue-per-sq.-ft. while
maintaining a competitive cost per key, and features a fresh,
stylish and innovative design to provide guests with comfort and
convenience while enabling productivity.
Through the LQUp Incentive Program, qualified La Quinta by
Wyndham franchisees in the U.S. have received forgivable note
funding of $2,000 per room to
supplement their investment in hotel renovations. More than 80
properties have already completed renovations as part of this
program, including properties in Dallas and Odessa,
Texas; Salem, Ore.;
St. Petersburg and Tampa, Fla.; Phoenix, Ariz.; Clovis, N.M.; and Las Vegas, Nev. Hotels that have completed an
LQUp renovation have, on average, seen increases in RevPAR since
completing their renovations. In addition to the sites that have
completed LQUp renovations, more than 100 hotels are currently
undergoing renovations under the program.
Dedicated to guest service and satisfaction, La Quinta by
Wyndham offers an elevated stay in a contemporary setting and is a
top provider of select-service lodging with accommodations that
appeal to both business and leisure travelers. With thoughtful
amenities and friendly service, this brand consistently delivers an
exceptional guest experience that keeps travelers waking up on the
bright side. The brand's performance remains strong, gaining
490 basis points of RevPAR Index in 2020 against its competitive
set, according to STR data.
Wyndham's size and global footprint offer unique, comprehensive,
and operating advantages for owners, including a diverse portfolio
of brands, reduced distribution costs, and strategic development
and sourcing. These programs deepen Wyndham Hotels & Resorts'
commitment to offering its franchisees continuous support and
dependability.
Interested developers can visit Wyndham's development
website or contact the Wyndham Franchise Development team
by email at development@wyndham.com.
About Microtel by Wyndham
Microtel® by Wyndham is an award-winning chain of more
than 340 economy hotels located throughout North America, Mexico, China
and the Philippines. Consistently
over-delivering on both guest and owner expectations, Microtel is
the only all new-construction hotel in the economy segment. Ranked
best-in-class by organizations like The Harris Poll®, Microtel's
rich award-recognized heritage is backed by 16 J.D. Power honors –
the most of any hotel brand in the economy segment. Microtel prides
itself on being an innovator, offering a midscale experience at an
economy price with an array of complimentary amenities including
free Wi-Fi and continental breakfast. Other amenities available at
most hotels include meeting and fitness centers, swimming pools and
the opportunity to earn and redeem points through Wyndham Rewards®,
the brand's guest loyalty program. Travelers can join the program
for free at www.wyndhamrewards.com.
About La Quinta by Wyndham
With nearly 940 destinations around the world, the upper-midscale
La Quinta by Wyndham brand is a bright spot in every travelers'
journey. The brand offers thoughtful amenities, friendly service
and consistently delivers an exceptional guest experience that
keeps travelers waking up on the bright side. For more information,
visit http://www.lq.com/. Like and follow LQ
on Facebook and YouTube. If you are interested in
developing a hotel, please
visit development.wyndhamhotels.com.
About Wyndham Hotels & Resorts
Wyndham
Hotels & Resorts (NYSE: WH) is the world's largest hotel
franchising company by the number of properties, with approximately
9,000 hotels across nearly 95 countries on six continents. Through
its network of approximately 798,000 rooms appealing to the
everyday traveler, Wyndham commands a leading presence in the
economy and midscale segments of the lodging industry. The Company
operates a portfolio of 21 hotel brands, including Super 8®, Days
Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®,
AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®.
Wyndham Hotels & Resorts is also a leading provider of hotel
management services. The Company's award-winning Wyndham Rewards
loyalty program offers 89 million enrolled members the opportunity
to redeem points at thousands of hotels, vacation club resorts and
vacation rentals globally. For more information, visit
www.wyndhamhotels.com.
Contact:
Scott
Carman
Wyndham Hotels & Resorts
+1 (973) 753-6590
scott.carman@wyndham.com
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SOURCE Wyndham Hotels & Resorts