SZ Worldwide Restaurant Concepts

Sizzler Celebrates the New Year With All-New Location First Casual Dining Restaurant to Open in San Diego's Imperial Marketplace SAN DIEGO, Jan. 6 /PRNewswire/ -- Sizzler today announced the opening of its latest restaurant in a San Diego neighborhood that is enjoying recent redevelopment. Owned and operated by Sizzler franchisee BMW Management, Inc., the new Sizzler is located in Southeastern San Diego's Imperial Marketplace, near one of the city's most diverse communities. It is the area's first casual dining restaurant. "We couldn't pass up the opportunity to be a part of this vital redevelopment," said Gary Myers, president and CEO of BMW Management, the largest of Sizzler's franchisees. "Our new Sizzler fulfills a real dining need in the local area by providing a casual, comfortable, sit-down restaurant that offers great grilled food and value along with convenient and efficient service people need for their fast-paced lives." Located at 4445 Imperial Avenue in San Diego, the newest Sizzler location features a completely new design with exhibition-style cooking where diners can watch their food being prepared. One of the largest Sizzler restaurants ever built in the United States, the San Diego location can seat up to 244 guests and will offer a special dining area for large groups of 200 or more. Other highlights include daily fresh-cut USDA Choice steaks, pasta dishes, seafood selections, chicken, award-winning BBQ ribs, Sizzler's famous salad bar, senior's and kid's menus, and specialty treats such as malts, shakes, floats and banana splits. The all-new Sizzler fits well into the Imperial Marketplace, a 300,000-square-foot retail center that is anchored by Home Depot, which opened in January 2002. One of the projects of the Southeastern Economic Development Corporation (SEDC), the marketplace is an integral part of the corporation's Central Imperial Redevelopment Project Area. "This new restaurant displays an enlightened strategy on the part of Sizzler and BMW Management," said Carolyn Y. Smith, president of SEDC. "Although this area has been traditionally underserved, Sizzler sees the value in being located in a key corridor that links downtown San Diego and the new Petco Park all the way eastward to the City of Lemon Grove. Residents will appreciate the easy access, and we appreciate Sizzler being a part of this redevelopment effort." Just as this San Diego neighborhood is enjoying a reemergence, so too is the Sizzler brand. During the past three years, Sizzler has overhauled its menu, redesigned its buildings, launched a nationwide remodeling program and improved its operations and training. "This new location really represents the Sizzler of the future," said Ken Cole, Sizzler president and CEO. "Both regular guests and customers who may not have been to Sizzler in a while will be pleasantly surprised by the many improvements we have made." About BMW Management, Inc. BMW Management, Inc. currently owns and operates 25 Sizzler locations in California and employs more than 1,000 people. They were named 2002 Franchisee of the Year by Sizzler USA. BMW Management, Inc. is based in Temecula, Calif. About Sizzler Based in Sherman Oaks, Calif., Sizzler operates more than 300 company- owned and franchised restaurants in 17 states, Puerto Rico, Guatemala, Australia, Japan, Korea, New Zealand, Taiwan, Thailand, and Singapore. Sizzler is a division of Worldwide Restaurant Concepts, Inc. (NYSE:SZ), a leading casual dining company with operations throughout the world. For more information, visit http://www.sizzler.com/ . DATASOURCE: Sizzler CONTACT: Holly Ferris, +1-562-429-6456, or , or Brad Ritter, +1-866-284-2170, or , both of Brad Ritter Communications Web site: http://www.sizzler.com/

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