SZ Worldwide Restaurant Concepts

'Chef Dudley's Backyard BBQ Combo' Highlights Sizzler's Improved Food, Value SHERMAN OAKS, Calif., Aug. 10 /PRNewswire/ -- What's the next best thing to having a culinary Olympian come to your house to cook dinner? Going to his, which is why Sizzler Executive Chef Dudley McMahon is inviting guests over for "Chef Dudley's Backyard BBQ Combo." A life-size, stand-up cut-out of Chef Dudley holding his latest creation greets guests at the chain's more than 300 locations. The $11.99 Backyard BBQ Combo features ribs, chicken, shrimp and choice of corn-on-the-cob or a vegetable skewer. McMahon, vice president of product development, is an award-winning culinarian and member of Team USA, which won the coveted gold medal in the 1992 Culinary Olympics held in Frankfurt, Germany. He joined Sizzler in 2001 and was given the task of revamping the chain's menu and restoring food quality. "People don't expect a casual dining chain like Sizzler to have someone with Chef Dudley's credentials in charge of their food," said Mike Branigan, vice president of marketing. "One of our challenges is communicating that Sizzler's food has improved tremendously in the last few years, and using Chef Dudley as a spokesperson gives credibility to that message." Chef Dudley's Backyard BBQ Combo, launched in late July, continues Sizzler's strategy of offering innovative, flavorful food at a great value. The Backyard BBQ Combo includes fall-off-the-bone St. Louis-style ribs in a 30-spice barbecue sauce, chicken in a citrus-pesto glaze, and shrimp skewered and smothered with sweet chili sauce. The combo also includes farm-fresh corn-on-the cob or vegetable skewer, plus choice of a side dish. "Our research tells us that today's guests want variety, bold flavors, freshness and more choices, but that value is also very important," said Chef Dudley. "This combo, like our extremely successful $13.99 steak and lobster promotion earlier this year, delivers exactly what guests are looking for. We're serving a caliber of food people expect to find at much more expensive restaurants, and we're offering it at a very reasonable price." Chef Dudley will be in his backyard grilling, so to speak, until Sept. 11 when the limited time offer ends. About Sizzler: Based in Sherman Oaks, Calif., Sizzler operates 227 franchised and 86 company-owned restaurants worldwide. Sizzler is a division of Worldwide Restaurant Concepts, Inc. (NYSE:SZ), a leading casual dining company with operations throughout the world. For more information, please visit http://www.sizzler.com/ and http://www.wrconcepts.com/. DATASOURCE: Sizzler CONTACT: Brad Ritter, +1-866-284-2170, or , or Janet Ritter, +1-740-815-1790, or , both of Brad Ritter Communications Web site: http://www.sizzler.com/ http://www.wrconcepts.com/

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