SANTA MONICA, Calif.,
Oct. 4, 2021 /PRNewswire/ -- The
Beachbody Company, Inc. (NYSE: BODY) ("Beachbody" or the
"Company"), a leading subscription health and wellness company,
today announced the appointment of Blake
Bilstad as Chief Legal Officer and Corporate Secretary of
the Company, effective October 28,
2021. As Chief Legal Officer, Bilstad will serve as a
key member of Beachbody's leadership team, reporting to Co-Founder,
Chairman and Chief Executive Officer Carl
Daikeler.
Bilstad succeeds Jonathan
Gelfand, who will serve as Executive Vice President,
Business and Legal Affairs, Talent Management, and IP Development,
a newly created role focused on maximizing the Company's trainer
and ambassador relationships and intellectual property assets.
"Blake brings significant public company and M&A experience
to Beachbody, and a deep understanding of high-growth,
technology-driven consumer companies, which will be of great value
as we continue to execute our growth strategy and bring our
complete fitness and nutrition solution to millions of customers
over the coming years," Daikeler said. "We are committed to
ensuring that our leadership team has the best mix of experiences
and skill sets and the right allocation of responsibilities as we
continue our journey as a public company. Additionally, I want to
thank Jonathan Gelfand for the
significant role he has played in the evolution of Beachbody, and I
am really excited to work with him as he takes on the critical task
of maximizing our relationships with our brand ambassadors and
Super Trainers, as well as expanding the value of our intellectual
property."
Bilstad brings more than 25 years of experience having served as
counsel in leadership roles across health and wellness, technology,
e-commerce, entertainment, and digital media companies, including
extensive experience related to IPOs, M&A, IP and public
affairs, as well as serving as a strategic advisor to executive
teams and boards of directors.
"I am thrilled to join Beachbody at such an exciting time in the
Company's history," said Bilstad. "The Company's value proposition
is unlike any other in the health and wellness space, and I am
excited to partner with this team to position Beachbody for
continued success and long-term value creation."
Bilstad joins Beachbody from dosist™, an
award-winning cannabis health and wellness company, where he
currently serves as Chief Legal Officer, Corporate Secretary and a
member of its board of directors. He previously served as General
Counsel and Secretary at WWE® (NYSE: WWE), serving as principal
legal advisor to its chairman and CEO, board of directors, and
executive team during the company's period of unprecedented growth
and market value creation. He also was the General Counsel and
Secretary at Provide Commerce (previously Nasdaq: PRVD), where he
spent over 10 years leading the legal matters and public affairs of
the e-commerce group that owned ProFlowers®, RedEnvelope®, Shari's
Berries® and Personal Creations®, among other brands, and managed
each of the company's publicly-traded purchase and sale
transactions with Liberty Media Corporation. Previously he
shepherded the highly publicized initial public offering of MP3.com
(formerly Nasdaq: MPPP) and its subsequent acquisition by Vivendi
Universal, where he consolidated all internet operations (39
companies in total) and closed numerous mergers and acquisitions
transactions.
Bilstad began his career at the law firm of Cooley LLP, where he
represented emerging technology and life sciences companies,
venture funds and investment banks. He also clerked at the U.S.
Department of Justice, Antitrust Division.
He earned his Juris Doctor cum laude from Harvard Law School and his Bachelor of Arts
degree in History magna cum laude from Duke University, while also studying at the
University of Oxford.
About The Beachbody Company, Inc.
Headquartered in Southern
California, Beachbody is a worldwide leading digital fitness
and nutrition subscription company with over two decades of
creating innovative content and powerful brands. The Beachbody
Company is the parent company of the Beachbody On Demand streaming
platform (BOD), the Openfit live digital streaming platform and
MYXfitness, the Company's connected fitness brand. For more
information, please visit TheBeachbodyCompany.com.
Media
Madeleine O'Hagan
madeleine.ohagan@teneo.com
Investor Relations
Edward Plank
eplank@beachbody.com
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SOURCE The Beachbody Company