GUANGZHOU, China, Dec,
31, 2015 /PRNewswire/ -- Vipshop
Holdings Limited (vip.com, NYSE: VIPS), the world's largest Flash
Sales online discount retailer of brand-named products, today
released its Corporate Social Responsibility Report 2014.
The report covers the corporate social responsibility (CSR)
activities of Vipshop as of December 31,
2014, showcasing the company's practices and accomplishments
in terms of social responsibilities, including consumer protection,
industry development, environmental initiatives, social
contribution, and philanthropy, etc. Focusing on the unique
"genuine product + discount price" business model, Vipshop has
become the world's largest online discount retailer. It now has
over 100 million registered users, and also leads the industry with
80 percent of the sales coming from mobile online shoppers. The
report says that in the "Internet+" era social-economic forms and
people's shopping habits will be reshaped, and Vipshop will adhere
to its unique model of selling selected genuine products at
discount prices through "Flash Sales" to embrace the growing
demands from consumers, to help build a win-win and sustainable
ecosystem, and to provide better online shopping experiences for
consumers.
Focusing on consumer protection, Vipshop already has more
than 100 million registered members
With the widespread adoption of online shopping and the
continuous growth of consumption, consumers are increasingly
concerned about the quality of products. Since its inception,
Vipshop has been strictly controlling processes such as brand
reviewing, brand licensing, certified product procurement, and
savvy price comparison. In addition to the quality inspection prior
products entering warehouse, Vipshop also guarantees that the
products are genuine by purchasing a fake-proof insurance for each
product sold on its website from China Pacific Insurance, as
another layer of protection for its members.
Furthermore, Vipshop is striving to enhance the protection of
its member's privacy and to protect the interests of consumers by
improving its technical capabilities. Meanwhile, Vipshop has also
set up Assets Protection Department to assist the authorities,
including the police, the economic crime investigation agency, and
the Internet surveillance agency, in cracking down on illegal
activities such as attempts in seeking improper benefits from its
members in the name of Vipshop.
Thanks to its unique Flash Sales model and its focus on consumer
protection, Vipshop has been able to acquire more than 100 million
high-quality registered members in less than seven years, setting
up a threshold within the industry of e-commence.
Boosting industry's healthy development through unique Flash
Sales model
To date, the Flash Sales model represented by Vipshop has become
one of the three mainstream business forms in China's e-commerce sector. In September 2014, Vipshop teamed up with multiple
companies to sign a memo with the customs to officially launch the
"Global Flash Sales" business (which has now been renamed the
"Overseas Selection"). With that, Vipshop has become China's first e-commerce platform connected
with the customs for the information with all the three
forms--order forms, waybills and payment forms, providing a
convenient cross-border online shopping experience of "certified
products guarantee, international products, free international
shipping, and a fixed price" to its 100 million members.
By focusing on the Flash Sales discount market, Vipshop has
amassed more than 13,000 partner brands, of which over 1,600 are
exclusive partner brands. While working together to meet the
growing consumption demands, they are also driving for a healthier
development of the e-commerce industry as well as upstream and
downstream players in the ecosystem. By providing big-data analyses
including real-time sales data, historical sales data, and
competition sales data etc.,
Vipshop offers specific and personalized services for brands of
different categories and at different levels, to explore a mutually
beneficial, win-win, and sustainable model for cooperation.
In the meantime, Vipshop has collaborated with four universities
in e-commerce technology, bringing together academic and business
resources to protect intellectual property rights on the Internet.
Vipshopalso teamed up with seven other e-commerce companies to
establish the Guangzhou Electronic Commerce Industry Association,
helping to promote the exchange and rule-based development of the
e-commerce industry in Guangzhou.
While promoting the healthy and orderly development of its
partner brands and the entire e-commerce industry, Vipshop is also
striving to improve the "last mile" delivery service on an ongoing
basis. The intention is to provide a complete high-quality
closed-loop shopping experience for consumers, to drive sustainable
development of its logistics partners, and to achieve a win-win
result for all the stakeholders including the company itself, the
consumers, the partners, and the local regions--in terms of its
economic growth.
In cooperation with its logistics partners, Vipshop firstly guarantees enough business
to them to make sure that the logistics partners can have sizable
revenue to maintain a healthy development. Vipshop collaborates with its partners in
fair and ethical manner. In an
environment where e-commerce companies are generally
lowering their payment to the logistics service providers, Vipshop
has again increased its payment to the "last mile" carriers to
6.5 Yuan/order, and has been also
providing all-round supports for the carriers including funding,
technical support, and personal training. Correspondingly, Vipshop
requires that carriers make fast and accurate deliveries right to
the doorstep of the customers and use standard courteous languages
to the customers. This will help to form a virtuous circle, to
ensure the sustainable development of the carriers themselves while
providing quality services for the members of Vipshop.
While improving the quality of delivery and consumer
satisfaction, Vipshop believes that, by improving its supply chain
system, in particular the warehousing and delivery system, it can
create abundant job opportunities for the local regions and provide
a great help for the development of the surrounding areas too. For
example, the North China logistics
center of Vipshop is located in a remote rural area, and 50 percent
of the warehousing employees are from the local residents. At the
same time, Vipshop has been collaborating with local vocational
schools through its own warehouses, providing internships and
on-job training positions as well as participating in teaching
activities, etc., to contribute to the job creation and logistics
development in the local regions as part of its corporate social
responsibility.
Protecting environment through green operation
While achieving a strong growth in business, Vipshop is also
fulfilling its social responsibility on various fronts, to actively
promote green working, green sourcing, and green warehousing, and
to strive to reduce its environmental impact.
Vipshop has created a green work environment. It advocates green
working in day-to-day operations and adheres to the low-carbon and
energy-efficient work styles on a long-term basis. While lowering
the company's operation cost, this has also saved resources and
reduced environmental pollution. Vipshop has also established the
green sourcing standard, giving priority to purchasing
environment-friendly, energy-efficient and low-power products.
In the warehousing and transportation operations where it's the
easiest to produce pollution, Vipshop optimizes the warehousing and
transportation supply chain from aspects including delivery vehicle
procurement, delivery route design, and product packaging, to
achieve the highest transportation efficiency through the shortest
route and the smallest amount of energy, so as to minimize the
environmental impact from the company's operations.
Giving back to the society, Vipshop strives in
Philanthropy
The report indicates that, while growing its business, Vipshop
has never forgotten to give back to the society. In 2011, Vipshop
became the first e-commerce company to launch its own foundation,
the Vipshop Foundation (i.e. the "Vipshop 365 Love Fund").
The Foundation is dedicated to sustainable programs focusing on
areas of great concern to the public, providing help for children
who have dropped out of school, people who are living in poverty or
with major illness, and seniors who are widowed or living alone, as
well as natural disaster relief. The Foundation will continue to
support charitable and philanthropic endeavors in the future.
The charitable programs launched by Vipshop cover regions
including Yunnan, Sichuan, Guizhou, Xinjiang, Guangxi, Jiangxi, Guangzhou, Shenzhen, Beijing, and Jiangsu etc. As of December 2014, the Vipshop Foundation had donated
more than RMB13 million to the
society, helped to build 6 Vipshop Elementary Schools and 1 Vipshop
Kindergarten in Ya'an, donated 33 thousand pieces of materials, and
provided help for more than 30 thousand people.
The Corporate Social Responsibility Report 2014 of
Vipshop released this time has demonstrated the importance of
corporate social responsibility to Vipshop as the world's largest
Flash Sales online discount retailer. In the future, e-commerce
still has a tremendous room for growth, and Vipshop will continue
to fulfill its corporate social responsibility and strive to
achieve a win-win result for consumers, for the industry and for
the society, to make a better future.
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SOURCE Vipshop Holdings Limited