Pretzel Fans Rejoice -- Utz® Introduces Twisterz Seasoned Mini Pretzels!
May 13 2021 - 3:45PM
Business Wire
The Little Pretzel Twists with BIG & BOLD
FLAVOR!
The Utz® Brand, makers of iconic potato chips, pretzels and
cheese balls, is pleased to introduce their newest innovation, Utz®
Twisterz™ Seasoned Mini Pretzels. These crunchy, mini-twist
pretzels come with big & bold flavors including Zesty Cheddar
and Tangy Mustard. They’ll make pretzel lovers rejoice!
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NEW Utz® Twisterz™ Seasoned Mini
Pretzels, Zesty Cheddar Source: Utz Brands, Inc.
With consumer demand driving flavored pretzels sales to almost
+30% over the past fifty-two weeks, according to IRI1, the always
innovative Utz Kitchen Specialists have created a new and unique
mini-twist pretzel and seasoned them with mouthwatering Zesty
Cheddar and Tangy Mustard. Available in a convenient 21 oz barrel,
which seals in freshness, Utz’s Twisterz will quickly become your
anytime, all-the-time favorite snack!
As a category leader in pretzels and the number one provider of
convenient sized pretzel barrels, Utz’s NEW Twisterz Seasoned Mini
Pretzels join the recently introduced Utz® Peanut Butter Filled
Pretzel Bites™. Utz continues to innovate and bring incremental
consumer excitement to the pretzel category.
“Utz continues to generate strong growth through innovation,
acquisition and geographic growth” said Dylan Lissette, CEO, Utz
Brands, Inc. “And, as a leader in pretzels and pretzel barrel
sales, we see these new Utz Twisterz Seasoned Mini Pretzels as a
further extension of our pretzel capabilities. Twisterz, not unlike
our new Utz Peanut Butter Filled Pretzel Bites, are sure to delight
brand fans and make new ones too!”
The NEW Utz® Twisterz™ Seasoned Mini Pretzels are hitting the
market June 7th and will be sold in leading retailers across the US
as well as on-line at the Utz On-Line Store. Join the conversation
on Facebook, Instagram, and Twitter using @UtzSnacks, and tell us
which you prefer, Zesty Cheddar or Tangy Mustard!
Little Twist with Big Flavor!
#UTZTWISTERZ
1 IRI, Total US MULO+C, Last 52 weeks ending 3/12/21.
About Utz Brands, Inc.
Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of
savory snacks through popular brands including Utz®, On The Border®
Chips & Dips, Golden Flake®, Zapp’s®, Good Health®, Boulder
Canyon®, Hawaiian® Brand, and TORTIYAHS!®, among others.
After a century with strong family heritage, Utz continues to
have a passion for exciting and delighting consumers with delicious
snack foods made from top-quality ingredients. Utz’s products are
distributed nationally through grocery, mass merchandisers, club,
convenience, drug and other channels. Based in Hanover,
Pennsylvania, Utz operates fourteen facilities located in
Pennsylvania, Alabama, Arizona, Illinois, Indiana, Louisiana,
Washington, and Massachusetts. For more information, please visit
www.utzsnacks.com or call 1‐800‐FOR‐SNAX.
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version on businesswire.com: https://www.businesswire.com/news/home/20210513005986/en/
Utz Brands, Inc. Media Kevin Brick kbrick@utzsnacks.com
Investors Kevin Powers kpowers@utzsnacks.com
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