Timberland and Soles4Souls Launch Nationwide In-Store Shoe Donation Program
April 21 2009 - 11:38AM
PR Newswire (US)
Customers Can Exchange Gently Worn Footwear for 10% Discount on New
Pair of Timberland(R) Shoes STRATHAM, N.H., April 21 /PRNewswire/
-- Timberland today announced a new consumer promotion with
long-time partner Soles4Souls to help provide free footwear to
those in need, both in the United States and around the world.
Beginning on April 23, customers will be invited to drop off any
pair of gently worn shoes at 68 Timberland(R) retail locations
around the U.S. in exchange for a 10% discount off of a new pair of
Timberland(R) footwear. All brands of men's, women's and children's
footwear will be accepted for donation. "We are proud to have
donated more than 75,000 pairs of Timberland(R) footwear to
Soles4Souls over the past three years," said John Trott,
vice-president of consumer direct for Timberland North America.
"This new, expanded in-store program gives our customers the
opportunity to join in and provide footwear - a basic, but
essential, amenity that many of us take for granted - to those in
need around the world." "Timberland has consistently demonstrated a
strong commitment to helping people in need," said Wayne Elsey,
Founder and CEO of Soles4Souls Inc. "Since our first call to
action, they have stood with us to deliver high-quality footwear to
victims of natural disasters and extreme poverty, both around the
corner and around the world. We are very thankful and honored to
have their partnership," he said. The new footwear donation program
will be promoted through online banners, in-store merchandising and
public relations efforts. Timberland's partnership with Soles4Souls
is part of its ongoing commitment to service, community and
sustainability initiatives. Over the past 16 years, Timberland
employees around the world have used more than 500,000 hours of
Path of Service(TM) program time to engage in community-building
activities such as Serv-a-palooza and Earth Day initiatives. About
Timberland Timberland (NYSE:TBL) is a global leader in the design,
engineering and marketing of premium-quality footwear, apparel and
accessories for consumers who value the outdoors and their time in
it. Timberland markets products under the Timberland(R), Timberland
PRO(R), Timberland Mountain Athletics(R), SmartWool(R), Timberland
Boot Company(TM), Howies(R) and IPATH(R) brands, all of which offer
quality workmanship and detailing and are built to withstand the
elements of nature. The company's products can be found in leading
department and specialty stores as well as Timberland(R) retail
stores throughout North America, Europe, Asia, Latin America, South
Africa and the Middle East. Timberland's dedication to making
quality products is matched by the company's commitment to "doing
well and doing good" -- forging powerful partnerships among
employees, consumers and service partners to transform the
communities in which they live and work. To learn more about
Timberland, please visit http://www.timberland.com/. To learn more
about becoming an Earthkeeper, visit http://www.earthkeeper.com/.
About Soles4Souls Nashville-based Soles4Souls(TM) facilitates the
donations of both new and used shoes, which are used to aid the
hurting worldwide. Soles4Souls has distributed more than 4.3
million pairs (currently donating one pair every 17 seconds) to
people in over 125 countries, including Honduras, Uganda, Romania,
and the United States. The charity has been featured recently in
Runner's World and the Green Guide by National Geographic. It has
also appeared on CNN, NBC, ABC, FOX, CBS, and hundreds of regional
outlets around North America. Soles4Souls is a 501(c)(3) recognized
by the IRS; donating parties are eligible for tax advantages. Visit
http://www.giveshoes.org/ for more information. DATASOURCE:
Soles4Souls CONTACT: Erin Osher of Porter Novelli, +1-212-601-8352,
; or Christian Carmichael of Soles4Souls, +1-503-319-1726, Web
Site: http://www.giveshoes.org/
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