HONG KONG, Nov. 15,
2022 /PRNewswire/ -- Tencent Music Entertainment Group ("TME," or the
"Company") (NYSE: TME and HKEX: 1698), the leading online music and
audio entertainment platform in China, published a Golden Melodies Research
Report today. Developed by TME Research Institute, it is the first
report in the music industry to comprehensively describe the
criteria and creation patterns of golden melodies.
The report conducted research on golden melodies from the past
five years through six chapters. The chapters included definitions
of golden melodies, playlists, trends, values, creation and
consensus of this particular musical hits. Based on data analysis
and professional interviews, the report captures the musical trends
behind the changes in golden melodies and analyzes industrial
experiences and challenges, which provide in-depth and valuable
observations to promote the sustainable development of the
industry.
The ever-changing music industry has posed challenges in
creating golden melodies by referring to past successful singles.
In addition, the industry lacks a basic consensus in defining a
golden melody. As the media and the public have started to
reevaluate trendy music and pursue more high-quality musical works,
TME reinitiated these important conversations by releasing the
report at a critical time that aims to seek answers with its
industry partners.
On the definition of golden melodies, the report draws the
conclusion that a golden melody is a song of both high quality and
long-lasting popularity. This comes after TME Research Institute's
in-depth discussions with a number of music professionals. With
this standard, and based on the previous performance data of
singles and expert evaluation, TME Research Institute identified a
playlist of 118 golden melodies in the report.
In addition, the Golden Melodies Research Report provides
insights into the development and value of golden melodies. The
report shows that golden melodies do not just derive from
mainstream musical artists anymore, but they are also coming from
other segments, such as indie and IP music.
The report also mentions that golden melodies remain valued
commercial properties and strengthen social values. In the long
term, golden melodies can consistently generate income for artists,
as well as provide more opportunities to them. Moreover, golden
melodies represent the embodiment of the main trends in the music
industry, guiding the direction of content creation and social
expression. In this way, promoting golden melody creation is more
than just advancing the music industry, it also represents how the
music industry responds to the world socially and culturally.
In terms of the creation pattern of golden melodies, TME
Research Institute provides solutions in the report. First, as the
golden melody pattern is being developed, the creation has been
increasingly distinct among different segmentations of mainstream
music, indie music and IP music, and it requires different
approaches to create golden melodies of each kind of music. Yet all
musicians are facing obstacles in creating hit titles, including
higher costs in general. Second, creating golden melodies requires
the industry's consensus on long-term value and multi-dimensional
fundamental construction, including the professional creation
system and healthy platform mechanism, as well as raising public
awareness on high-quality music appreciation.
TME leverages the research on golden melodies to deliver
insights into the music industry's development, aiming to help
artists and music professionals in music creation, promotion and
distribution of high-quality music content. TME will continue to
contribute to the long-term growth and prosperity of the music
industry by executing its dual engine content-and-platform strategy
through musician support, industry analysis and other important
practices.
About Tencent Music Entertainment
Tencent Music Entertainment Group (NYSE: TME and
HKEX: 1698) is the leading online music and audio entertainment
platform in China, operating the country's highly popular and
innovative music apps: QQ Music, Kugou Music, Kuwo Music and
WeSing. TME's mission is to use technology to elevate the role of
music in people's lives by enabling them to create, enjoy, share
and interact with music. TME's platform comprises online music,
online audio, online karaoke, music-centric live streaming and
online concert services, enabling music fans to discover, listen,
sing, watch, perform and socialize around music. For more
information, please visit ir.tencentmusic.com.
Media Contact
TME.PR@icrinc.com
+1 (646) 992-2986
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SOURCE Tencent Music Entertainment
Group