SYX Systemax Inc

TigerDirect, Inc. (http://www.tigerdirect.com), a top 10 online computer and electronics retailer, made the day for nearly 200 studio audience members who attended the Friday, February 22, 2008 taping of ABC morning show 'The View' when they were presented with a Lenovo IdeaPad notebook valued at over $900. Lenovo's new IdeaPad Y510 notebook features the exclusive VeriFace� Face Recognition technology which restricts access to the computer utilizing the owner's facial structure - no more passwords to remember - just put your best face forward and the system logs you in automatically. Better yet, the system keeps a record of the individuals who attempt to log into your computer unsuccessfully, providing you with an instant playback of potential intruders. TigerDirect offers tens of thousands of products at their award winning website, accessible at http://www.tigerdirect.com. Desktop and Laptop Computers, HDTVs and LCD displays, Home Theatre equipment plus all the individual components to build or upgrade your own computer. "Tiger believes in constant exposure to the latest technology," says TigerDirect CEO Gilbert Fiorentino. "Our catalog has been a 'tech bible' for over 20 years and with the growth in online video and television viewership we felt this was a great way to educate a large number of people about this incredible VeriFace technology from Lenovo." Consumers can make their face their password with VeriFace, a new, convenient way to log into the PC and a host of applications. The combination of the VeriFace software and an embedded camera can recognize a user's face for log-in and help eliminate the need to remember passwords. "The View" is well-known for it's all-female cast under matriarch Barbara Walters providing daily wisdom, and humor each weekday morning on ABC. During the airing of the Lenovo notebook, a live demonstration showed hostess Whoopi Goldberg denied access as it was registered to Elisabeth Hasselbeck. Other view cast members include Barbara Walters, Joy Behar and Sherri Shepherd. You can learn more about The View at http://abc.go.com/daytime/theview/. About TigerDirect TigerDirect (http://www.tigerdirect.com) serves the needs of both personal and business computer users, selling consumer electronics, computers, digital media technology and peripherals via retail stores, catalog and Internet channels. TigerDirect is a subsidiary of Systemax Inc. (NYSE: SYX). About Systemax Inc. Systemax Inc. (http://www.systemax.com), a Fortune 1000 company, sells personal computers, computer supplies, consumer electronics and industrial products through a system of branded ecommerce web sites, direct mail catalogs, relationship marketers and retail stores in North America and Europe. It also manufacturers and sells personal computers under the Systemax and Ultra brands and develops and markets ProfitCenter Software, a web-based, on-demand application for multi-channel direct marketing companies.