ATO Names TigerDirect as First Retailer for ATO's iSee(TM) 360i Video Recorder for iPod
February 07 2006 - 8:01AM
Business Wire
Advanced Technology Office, LLC (ATO) announced today that
TigerDirect, Inc. (NYSE:SYX) will be the first retailer for ATO's
new iSee 360i video recorder for iPod. TigerDirect will offer the
product and related accessories at its retail stores, online, and
in catalogs in the US and Canada. In addition, TigerDirect will
make the iSee available through SkyMall(R) catalogs on select
airlines. TigerDirect is taking pre-orders at $249 for the iSee
360i PC version, which will begin shipping later in March. "The
market for iPod accessories is growing by leaps and bounds," stated
Russell Strunk, executive vice president for TigerDirect. "We view
the iSee 360i as a revolutionary product that will further enhance
the portability of audio and video content. We're happy to present
this inventive new device to our dedicated customer base." The iSee
360i was named a "2006 Macworld Best of Show Award" winner at the
recent Macworld Conference & Expo in San Francisco. The iSee
360i extends the functionality of most Click Wheel Apple(R)
iPods(R) to include music, photos, and video recording from any
analog source. Playback features a 3.6 inch screen powered by a
4-hour rechargeable and replaceable battery. "TigerDirect has
established itself as a major supplier of electronic devices to the
consumer in North America," said Howard Wing, ATO director of
sales. "We're excited to partner with them in the initial launch of
the iSee 360i." Measuring 6 X 3.2 X 1.1 inches and weighing only 6
ounces, the iSee 360i offers a lightweight, portable design that
when connected to an iPod provides the look and feel of a single,
integrated unit. The iPod slides into place inside the back of the
iSee video device -- providing the user with a 91% larger viewing
area than the iPod with video -- without dramatically increasing
the overall form factor. About ATO Advanced Technology Office, LLC,
(ATO) develops and markets video products for the Apple(R) iPod(R).
ATO was founded in 2004 by Silicon Valley veterans, including
former Apple executives John C. Scott and Wolfgang Dirks. For more
information about ATO please call (866) 279-9853 or visit
www.isee-ato.com. About TigerDirect, Inc. TigerDirect, Inc., a
subsidiary of Systemax Inc., a Fortune 1000 company (NYSE:SYX) is
part of an integrated system of branded e-commerce web sites,
direct mail catalogs, and relationship marketing companies selling
PC hardware, related computer products and industrial products to
consumers and businesses in north America and Europe. TigerDirect
can be found on the web at http://www.tigerdirect.com iSee and the
ATO logo are trademarks or registered trademarks of Advanced
Technology Office, LLC. All other names and brands may be claimed
as property of others.
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