State Street Global Advisors Appoints Tisdalle as Chief Marketing Officer
October 11 2016 - 9:43AM
Business Wire
State Street Global Advisors (SSGA), the asset management
business of State Street Corporation (NYSE:STT), today announced
that it has strengthened its senior leadership team by adding
Stephen Tisdalle as chief marketing officer. Tisdalle will report
to Cyrus Taraporevala, SSGA head of global product &
marketing.
Tisdalle joins SSGA from OppenheimerFunds where he served as
head of marketing with responsibility for brand advertising,
corporate communications and PR, digital strategy, creative
services, and integrated channel marketing to promote the firm’s
thought leadership and investment strategies across retail and
institutional channels. Prior to joining OppenheimerFunds, Tisdalle
was managing director at the global advertising and marketing
agency Ogilvy & Mather where he co-led Strategic Consulting
Services, helping numerous global companies – including leading
financial services firms – transform their brands. Tisdalle has
also held senior leadership roles at Saffron Brand Consultants and
IBM Business Consulting.
“Stephen’s diverse background in corporate marketing, agency
brand strategy and business consulting will be essential in helping
SSGA position our full range of investment management insights and
capabilities at a time when global investors need multi-faceted
approaches,” said Taraporevala. “Today SSGA is one of the few
investment managers with a full suite of capabilities across
traditional beta, smart beta, active quant and fundamental
approaches, alternatives, multi-asset solutions and outsourced CIO.
Stephen’s expertise will ensure that we tell that story in a
comprehensive and meaningful way.”
“At State Street, we focus our marketing strategy on helping
create a personalized and relevant client experience,” said Hannah
Grove, chief marketing officer at State Street Corporation. “As we
continue to innovate and evolve, we‘re delighted to have Stephen
assume the marketing leadership for our asset management
business.”
About State Street Global AdvisorsFor nearly four
decades, State Street Global Advisors has been committed to helping
financial professionals and those who rely on them achieve their
investment objectives. We partner with institutions and financial
professionals to help them reach their goals through a rigorous,
research-driven process spanning both active and index disciplines.
We take pride in working closely with our clients to develop
precise investment strategies, including our pioneering family of
SPDR ETFs. With trillions* in assets under management, our scale
and global footprint provide unrivaled access to markets and asset
classes, and allow us to deliver expert insights and investment
solutions.
State Street Global Advisors is the investment management arm of
State Street Corporation.
*Assets under management were $2.3 trillion as of June 30, 2016.
AUM reflects approx. $40 billion (as of 6/30/2016) with respect to
which State Street Global Markets, LLC (SSGM) serves as marketing
agent; SSGM and State Street Global Advisors are affiliated.
Important Information:
All material has been obtained from sources believed to be
reliable. There is no representation or warranty as to the accuracy
of the information and State Street shall have no liability for
decisions based on such information.
State Street Corporation, One Lincoln Street, Boston, MA
02111-2900
© 2016 State Street Corporation - All Rights Reserved
CORP-2285
10/31/2017
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version on businesswire.com: http://www.businesswire.com/news/home/20161011006065/en/
State Street CorporationAnne McNally,
+1-617-664-8572Aemcnally@StateStreet.com
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