Square and TikTok Partner to Help Businesses Expand Their Reach Online
September 28 2021 - 11:30AM
Business Wire
New integration allows Square Online sellers to sell on the
leading platform for short-form mobile video - for free
Today, Square and TikTok announced a new integration that will
make it easy for sellers of all types and sizes to reach new
customers and grow their sales online. Square x TikTok
enables sellers to send fans directly from TikTok videos, ads, and
shopping tabs on their profiles to products available in their
existing Square Online store, providing a streamlined shopping
experience that retains the look and feel of their personal
brand.
To take advantage of these powerful new commerce features from
TikTok, TikTok For Business users can now quickly and easily set up
a free, fully integrated Square Online store and start selling
right away.
Jessica Thompson (@beejoyfuljess), owner of the Bee Joyful Shop,
a zero-waste and sustainable living shop in Dexter, Michigan said
that the Square x TikTok integration has helped her reach new
customers in a new, and lucrative market. “TikTok is huge right now
and only continuing to grow. With Square x TikTok we’re able to
quickly and easily feature our products in our TikTok content and
seamlessly direct buyers to our Square Online store,” she said.
“We're really excited to give fans an easier way to shop, directly
from the platform where they're already spending their time.”
With a billion monthly active users, TikTok is one of the
world’s fastest growing social media platforms. Reaching this
audience provides sellers with a valuable opportunity, especially
as the lines between entrepreneurship, content creation, and
commerce continue to blur.
With Square x TikTok, sellers are able to grow their business by
running ads using TikTok Ads Manager, sync their existing item
catalog to TikTok for inclusion in curated shopping tabs on their
profiles, and include product links in content that points buyers
to Square Online in order to complete a purchase.
“We are constantly working to help sellers expand their online
presence and reach new customers,” said David Rusenko, head of
eCommerce at Square. “Online sales have long been a significant
revenue driver for merchants and will only continue to become more
vital. We’re looking forward to helping our sellers tap into a
valuable, rapidly expanding new customer base on TikTok.”
“We're so excited to partner with Square to help their merchants
drive sales through TikTok,” said Melissa Yang, head of ecosystem
partnerships at TikTok. “Our community loves discovering new
businesses and products, and we can’t wait to see more Square
merchants showcase their creativity and make real connections with
consumers on the platform.”
Square x TikTok will be available to all sellers coming soon. To
learn more about this integration, how to sign up for early access,
and the other ways Square is helping sellers reach new customers
visit squareup.com/go/tiktoksignup.
About Square, Inc.
Square, Inc. (NYSE: SQ) builds tools to empower businesses and
individuals to participate in the economy. Sellers use Square to
reach buyers online and in person, manage their business, and
access financing. Individuals use Cash App to spend, send, store,
and invest money. And TIDAL is a global music and entertainment
platform that expands Square's purpose of economic empowerment to
artists. Square, Inc. has offices in the United States, Canada,
Japan, Australia, Ireland, Spain, Norway, and the UK.
About TikTok
TikTok is the leading destination for short-form mobile video.
Our mission is to inspire creativity and bring joy. TikTok has
global offices including Los Angeles, New York, London, Paris,
Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.
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