Powerful ecosystem of software, payments, and
hardware products makes Square an ideal technology partner for
large organizations like stadiums
In a first-of-its-kind, 10-year partnership, Square has been
selected as the exclusive point-of-sale (POS), payments, software,
and merchant services provider for the new SoFi Stadium, home to
the Los Angeles Chargers and Los Angeles Rams, and Hollywood Park,
the 300-acre mixed-use development being built by Los Angeles Rams
Owner/Chairman and SoFi Stadium developer E. Stanley Kroenke.
Together, Square, SoFi Stadium and Hollywood Park, and Legends are
ushering in a new standard for fan experience that enables seamless
commerce centered around delighting and engaging sports fans and
concert-goers, while rising to meet the new challenges, needs, and
opportunities facing the entertainment and sporting industry.
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By leveraging all that Square’s ecosystem has to offer, SoFi
Stadium is creating a multifaceted and dynamic approach to the
game-day commerce experience that will delight and engage fans from
pregame through overtime. As a fully cashless venue, SoFi Stadium
selected Square’s ecosystem of products and services to power
commerce and contactless payments across every checkout and
purchase point, spanning hundreds of concession stands, bars,
roving hawkers, and merchandise retail stores. Square’s integrated
POS software and hardware enable fast, reliable, and convenient
transactions and create safe, streamlined payment experiences for
fans, including fast check-out speeds and reduced lines.
“SoFi Stadium is a world-class facility and the largest stadium
in the NFL. Maintaining that level of service requires selecting
technology partners who can match that scale,” said SoFi Stadium
and Hollywood Park Chief Technology Officer Skarpi Hedinsson.
“Square is at the forefront of innovation across payment and
transactions and shares our passion for incredible customer
service. As a cashless venue, our partnership will offer fast,
reliable and secure contactless payments for guests that helps to
create a safe and streamlined experience at SoFi Stadium.”
Here’s how SoFi Stadium uses Square’s powerful ecosystem of
services to create compelling, omnichannel commerce experiences
across the venue:
- Commerce and Operations Software: Integrated Square
software solutions including Point of Sale and Team Management
offer rich data and sales insights in real-time, enabling stadium
managers to better understand trends. This includes information
like top-selling items and busiest purchasing times for all
concessions, bars, and hawkers, which empowers the stadium to make
smart decisions, on the fly, to optimize staffing, inventory, and
promotions. Square for Retail powers merchandise locations with
business analytics features like inventory and sales reports to
maximize revenue opportunities throughout each game or event, while
Square Team Management supports the employee experience, enabling
quick and easy access to Square's POS, with unique permission sets
that ensure enterprise-scale access controls throughout the system.
Both are simple to learn and use, which makes hiring and training
large stadium staffs easy for operators.
- Square Hardware: The stadium uses more than 1,000 Square
Register and Square Terminal units to power sales throughout the
NFL’s largest venue. With separate seller- and buyer-facing
displays, Square Register enables smoother, faster payment
experiences for employees and fans alike. Additionally, Square
Terminal’s handheld, all-in-one payment processing capabilities
enable stadium hawkers to take card and contactless payments
directly at fans’ seats. All hardware devices are completely
integrated and allow the stadium to flexibly power special food and
merchandise pop-ups at any location, for any type of event. Square
Register and Square Terminal enable fans to pay in any way they
prefer, including contactless transactions through tap credit cards
or mobile wallets on smartphones and smartwatches, with payment
transactions covered by Square’s best-of-breed PCI compliance,
privacy protection, and security.
- API Integrations: Square’s APIs enable operators to
integrate Square into any front-end fan experience or back-end data
system, working seamlessly with any technology vision or enterprise
architecture. For example, SoFi Stadium is leveraging Square’s
Catalog API to manage inventory and product availability and inform
mobile application and digital signage of menus at each concession
stand. SoFi Stadium is also enlisting Square’s Orders API to
transmit order details from Square POS directly to the kitchen, and
Square’s Payments API to provide further business analytics.
Square’s platform also integrates with SoFi Stadium’s
best-in-class partners for mobile application development,
inventory management, kitchen display systems (KDS), and digital
signage for a complete tech-advanced stadium. All in all, Square’s
platform enables powerful system integrations between back-end and
front-end user experiences across in-person, mobile, and
online.
“Square’s integrated products and platform enable sellers of all
sizes to run their businesses, and as a proud partner of SoFi
Stadium – the biggest and most advanced stadium in the country –
we're eager to continue to show what's possible for stadiums and
retail districts,” said Ashley Grech, Global Head of Sales at
Square. “Fan experience, fan safety, and long-term fan engagement
will remain top of mind for every sports and entertainment venue
for many seasons to come. Square’s continued commitment to
providing seamless, reliable, and safe contactless commerce, as
well as the data insights operators need to optimize their sales,
makes us ideally suited to help organizations modernize and
future-proof their operations.”
“SoFi Stadium is the most technologically advanced venue in the
world, and we’re committed to keep it that way, which means we only
wanted to work with partners who are thought leaders and committed
to pushing the envelope with innovation,” said Denise Taylor,
President, Global Technology Solutions for Legends Entertainment.
“With Square, we were really excited about their commitment to
continuous improvement and forward thinking development of their
platform. Square is able to help us scale into the future, as the
guest experience continues to evolve and we look to offer more
mobile commerce solutions. We want fans to be able to enjoy a
seamless guest engagement in a secure manner, and Square is the
partner that enables SoFi Stadium to do that and change the way we
all think about sports technology.”
Along with powering operations and payments for SoFi Stadium,
Square is also the exclusive Point of Sale and Merchant Services
partner for Hollywood Park and YouTube Theater. This expansive
agreement showcases Square’s ability and flexibility to build out
stadiums and their surrounding districts and create first-class
consumer commerce experiences. Partnering with SoFi Stadium and
Hollywood Park builds upon Square’s prior expertise powering
experiential commerce for venues and organizations, including the
Washington Nationals, Ogden Raptors, Speedway Motorsports, the
Indianapolis Motor Speedway, and more. To learn more about Square’s
stadium and enterprise capabilities, visit
squareup.com/large-businesses.
SoFi Stadium and Hollywood Park partnered with Legends, a
premium experiences company, in securing this partnership. In
addition to operating SoFi Stadium Tours, Legends has been engaged
throughout SoFi Stadium on hospitality, premium sales, retail,
partnerships and naming rights, technology solutions, and project
development.
About Square
Square, Inc. (NYSE: SQ) revolutionized payments in 2009 with
Square Reader, making it possible for anyone to accept card
payments using a smartphone or tablet. Today, we build tools to
empower businesses and individuals to participate in the economy.
Sellers use Square to reach buyers online and in-person, manage
their business, and access financing. Square has offices in the
United States, Canada, Japan, Australia, Ireland, Spain, and the
UK.
About SoFi Stadium
SoFi Stadium, the home of the Los Angeles Rams and Los Angeles
Chargers, is located at Hollywood Park, a near 300-acre sports and
entertainment destination being developed by Los Angeles Rams
Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1
million square-foot SoFi Stadium is the largest stadium in the NFL,
as well as the first indoor-outdoor stadium. It seats approximately
70,000, expandable up to 100,000, with more than 260 luxury suites
and more than 13,000 premium seats. SoFi Stadium will host Super
Bowl LVI in 2022, the College Football National Championship Game
in 2023, and the Opening and Closing Ceremonies of the Olympic
Games in 2028. Adjacent to the stadium and sitting under the same
roof canopy is the 2.5-acre American Airlines Plaza and the
6,000-seat YouTube Theater. For more information about SoFi
Stadium, visit www.SoFiStadium.com or @SoFiStadium on Instagram,
Facebook, Twitter and YouTube.
About Legends
Founded in 2008, Legends is a premium experiences company with
six divisions operating worldwide – Global Planning, Global Sales,
Hospitality, Global Partnerships, Global Merchandise, and Global
Technology Solutions – offering clients and partners a 360-degree
service solution platform to elevate their brand and execute their
vision. Currently, Legends works with marquee clients across
business verticals including professional sports; collegiate;
attractions; entertainment; and conventions and leisure. We are the
industry leaders in designing, planning and realizing exceptional
experiences in sports and entertainment. For more information,
visit www.Legends.net and follow Legends at Facebook, Twitter and
Instagram @TheLegendsWay.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210909005146/en/
Media Contacts: Square press@squareup.com SoFi Stadium
and Hollywood Park Kristi Mexia Kristi.Mexia@hollywoodparkca.com
Legends David Cooper dcooper@legends.net
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