Skechers x Ryan’s World is First Major
Collaboration Between a Global Shoe Brand and Kid YouTube
Star
Skechers, the comfort technology company and an award-winning
leader in kids’ footwear, is today launching the new Skechers x
Ryan’s World collaboration. Ryan Kaji, nine-year-old star of the
global “Ryan’s World” franchise, whose YouTube channel boasts over
30 million subscribers, worked with the Skechers Kids design team
on the colorful collection launching today—marking the first time a
major shoe brand has offered a kid YouTube star a global footwear
deal. Skechers developed the collaboration with pocket.watch and
the Kaji family’s Sunlight Entertainment.
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the full release here:
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Skechers teams up with “Ryan’s World” on
kids' footwear in Skechers x Ryan's World collaboration. (Graphic:
Business Wire)
“These shoes are awesome and I know my fans will love them,”
said Ryan Kaji. “It was amazing to help design the sneakers and we
did some super cool things in a special video that I can’t wait for
everyone to see!” Viewers will be introduced to the Skechers x
Ryan’s World footwear collection in one of Ryan’s signature playful
videos that can be seen here.
“Skechers has been designing shoes that kids want to wear for
nearly 30 years, and Ryan’s energetic enthusiasm makes him perfect
for our award-winning Skechers Kids line,” said Michael Greenberg,
president of Skechers. “We know the millions who watch Ryan and his
family will love discovering how the Skechers x Ryan’s World
collection is revealed on his channel, and parents will appreciate
that Ryan’s fun footwear arrives with the comfort and quality that
only Skechers delivers.”
The initial range of three styles offers footwear options for
any kid. Ryan’s Challenge (406061L) is a light-up colorful
slip-on sneaker with bungee laces and a hook-and-loop strap
closure. Gamer Ryan (406062L) is a lightweight colorful
slip-on sneaker with a cool Magna-Fit™ toggle closure. The canvas
mid-top Red Titan (406060L) sneaker features Ryan’s
superhero secret identity character design and a durable rubber
outsole.
Since its 2015 launch and partnership with pocket.watch, the
premier kids’ and family entertainment platform, “Ryan’s World” has
grown to become one of the world’s largest and most successful
kids’ franchises. The “Ryan’s World” YouTube channel features easy
science experiments, educational content, animated adventures,
imaginative toy play, and videos that document daily life for the
family of five, which includes Ryan’s younger twin sisters. The
“Ryan’s World” franchise also features videos and content
distributed via the Ryan and Friends OTT channels, mobile games and
apps, and consumer products sold in 30 countries.
The Skechers Kids collection has been recognized numerous times
by the fashion and footwear industry, receiving accolades for
design excellence from Drapers, Earnshaw’s and The Footwear
Industry Awards UK, as well as five awards from Footwear Plus—most
recently in 2021.
Styles in the Skechers x Ryan’s World collection for kids are
available now at Skechers retail locations, skechers.com and select
retail partners in North America.
About SKECHERS USA, Inc.
Skechers (NYSE:SKX), the comfort technology company based in
Southern California, designs, develops and markets a diverse range
of lifestyle and performance footwear, apparel and accessories for
men, women and children. The Company’s collections are available in
the United States and over 170 countries and territories via
department and specialty stores, and direct to consumers through
3,989 Company and third-party-owned retail stores and e-commerce
websites. The Company manages its international business through a
network of global distributors, joint venture partners in Asia,
Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan,
India, Europe and Latin America. For more information, please visit
about.skechers.com and follow us on Facebook, Instagram, Twitter,
and TikTok.
About Sunlight
Entertainment
Sunlight Entertainment is Ryan Kaji’s family-owned and operated
production company that develops family-friendly content that is
driven to help kids learn. Founded in 2017, Sunlight Entertainment
was created by Ryan and his family to help streamline the workflow
of one of YouTube’s largest kids’ channels, Ryan’s World. The
company continues to grow and currently manages nine YouTube
channels: Ryan’s World, Ryan’s World Español, Ryan’s World in
Japanese, EK Doodles, Ryan’s Family Review, Vtubers, Combo Panda,
Gus the Gummy Gator and The Studio Space. Sunlight Entertainment
employs a 30-person team of videographers, editors, animators,
writers and voice actors to help produce live action and animated
content -- releasing about 25 videos a week. Currently, Ryan’s
World has rapidly evolved from a toy review YouTube channel to a
global kids play and entertainment brand through digital and
broadcast entertainment, toys and consumer products. To learn more,
visit: ryans.world.
About pocket.watch
Pocket.watch specializes in entertaining and inspiring kids and
families through digital-first content and sparking their
imaginations with lifestyle products ranging from toys to
toothbrushes. The company inspires kids to seamlessly move between
screen time and playtime and boasts a growing portfolio of
franchises that includes some of the largest kids and family
YouTube brands in the world. Pocket.watch created and produces
Ryan’s Mystery Playdate, which airs on Nickelodeon and is the #1
preschool show on television. The company was founded in March 2017
by Chris M. Williams and is located in Culver City, CA where it
maintains an office and studio. Its management team is made up of
studio veterans and visionaries from traditional and digital
entertainment including Albie Hecht, Jon Moonves, David B. Williams
and Kerry Tucker. Investors and stakeholders include Viacom,
Greycroft, Third Wave Digital and United Talent Agency (UTA), as
well as notable strategic angels including Robert Downey Jr. (Team
Downey) and Jon Landau with a significant stake in the company
being held by ‘Ryan’s World’ creator Sunlight Entertainment. For
more information about pocket.watch, please visit pocket.watch.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; international economic,
political and market conditions including the challenging consumer
retail markets in the United States; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers; decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in Skechers’ annual report on Form 10-K for the year ended December
31, 2020 and its quarterly report on Form 10-Q for the three months
ended March 31, 2021. More specifically, the COVID-19 pandemic has
had and is currently having a significant impact on Skechers’
business, financial conditions, cash flow and results of
operations. Forward-looking statements with respect to the COVID-19
pandemic include, without limitation, Skechers’ plans in response
to this pandemic. At this time, there is significant uncertainty
about the COVID-19 pandemic, including without limitation, (i) the
duration and extent of the impact of the pandemic, (ii)
governmental responses to the pandemic, including how such
responses could impact Skechers’ business and operations, as well
as the operations of its factories and other business partners,
(iii) the effectiveness of Skechers’ actions taken in response to
these risks, and (iv) Skechers’ ability to effectively and timely
adjust its plans in response to the rapidly changing retail and
economic environment. Taking these and other risk factors
associated with the COVID-19 pandemic into consideration, the
dynamic nature of these circumstances means that what is stated in
this press release could change at any time, and as a result,
actual results could differ materially from those contemplated by
such forward-looking statements. The risks included here are not
exhaustive. Skechers operates in a very competitive and rapidly
changing environment. New risks emerge from time to time and we
cannot predict all such risk factors, nor can we assess the impact
of all such risk factors on our business or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
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version on businesswire.com: https://www.businesswire.com/news/home/20210708005312/en/
Media Contact: Jennifer Clay Skechers
jennc@skechers.com
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