SAN FRANCISCO, Jan. 15, 2021 /PRNewswire/ -- Salesforce
(NYSE: CRM), the global leader in CRM, today announced that Sally
Beauty Holdings (NYSE: SBH), the leader in professional hair color,
has partnered with Salesforce to implement cloud-based enhancements
to support the shopping experience for beauty enthusiasts and salon
professionals.
As salons closed and customers prioritized health and safety in
response to the pandemic, DIY hair color and care gained
popularity, leading to a surge in beauty supply demand. This new
normal came with new expectations, leading Sally Beauty Holdings,
comprised of the Sally Beauty Supply and Cosmo Prof businesses, to
scale its ecommerce platforms and create new ways to engage with
its community.
Sally Beauty Holdings quickly launched new digital shopping
options, educational experiences and support for its customers. In
addition to Buy Online, Pick Up In-Store (BOPIS) and ecommerce
ship-from-store capabilities available at Sally Beauty, and same
day delivery available at Cosmo Prof, the retailer also launched
curbside pick-up for both brands to deepen customer relationships
by allowing customers to shop the way they feel most safe and
comfortable.
By partnering with Salesforce, Sally Beauty Holdings is powering
connected shopping experiences with:
- Commerce Cloud: Sally Beauty Holdings was able to
quickly scale its online store on Commerce Cloud to accommodate the
unprecedented surge in demand from both consumers and its
professional stylist community by launching new shopping options
and helping distributor sales consultants transition to virtual
consulting online and on social media. With Order
Management, Sally Beauty has real-time visibility over store
inventory to prevent customers from purchasing out of stock items.
This program also allows the retailer to send notifications to
customers and partners when their products are ready for
pickup.
- Marketing Cloud: With Marketing Cloud, the Sally Beauty
Holdings team stayed connected with their customers through social
media and email to provide updates around store statuses, curbside
pick-up, alternative shopping options and inventory. With the
integration of Commerce Cloud and Marketing Cloud, customers
received targeted emails based on purchase behaviors and interests,
with content and education focused on their DIY needs.
- Service Cloud: To handle the spike in customer service
requests, Sally Beauty Holdings launched service bots on its
website. This addition greatly improved the customer experience by
optimizing the customer service team's response time.
"Working with Salesforce allowed us to keep up with the surge in
online demand for salon-quality DIY beauty products and resources
by leveraging our stores' inventory, while also maintaining
opportunities for our store associates to continue working during
this difficult time," said Mary Beth
Edwards, SVP, CIO & CTO, Sally
Beauty. "We look forward to launching additional digital
innovations for our customers and salon professionals as we
continue to navigate the pandemic and adapt in
2021."
"Reaching customers and retaining loyalty have become more
difficult than ever for brands. Not only are they challenged by the
need to fulfill large online orders but to deliver connected,
immersive experiences across all touchpoints," said Lidiane Jones, CEO, Salesforce Commerce Cloud.
"With Commerce Cloud, Sally Beauty Holdings has delivered just that
-- immerse, seamless experiences that drive strong customer
loyalty. We're honored and excited to be a part of Sally Beauty
Holdings' digital transformation, as they create engaging digital
experiences beyond the buy button and at scale."
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in
professional hair color, sells and distributes professional beauty
supplies globally through its Sally Beauty Supply and Beauty
Systems Group businesses. The Company operates more than 5,000
stores, including 143 franchised locations. Sally Beauty Supply
stores offer up to 8,000 products for hair color, hair care, skin
care, and nails through proprietary brands such as Ion®, Generic
Value Products®, Beyond the Zone® and Silk Elements® as well as
professional lines such as Wella®, Clairol®, OPI®, Conair® and Hot
Shot Tools®. Beauty Systems Group stores, branded as CosmoProf® or
Armstrong McCall® stores, along with its outside sales consultants,
sell up to 10,500 professionally branded products including Paul
Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®
and CHI®, intended for use in salons and for resale by salons to
retail consumers. For more information about Sally Beauty Holdings,
Inc., please visit https://www.sallybeautyholdings.com/.
About Salesforce
Salesforce, the global CRM leader, empowers companies of every
size and industry to digitally transform and create a 360° view of
their customers. For more information about Salesforce (NYSE: CRM),
visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit https://www.salesforce.com, or call
1-800-NO-SOFTWARE.
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SOURCE Salesforce