DENTON, Texas, Sept. 6, 2019 /PRNewswire/ -- Sally Beauty
Holdings, Inc. (NYSE: SBH) announces an exciting new
retail-exclusive partnership with Farouk Systems on CHI
professional color.
Retail and professional customers of Sally Beauty Supply will be
able to purchase products from two professional lines of CHI color,
in more than 2,000 stores nationwide and online at
sallybeauty.com. Farouk Systems has a deep heritage among
hair color and care professionals and is well-known as the leader
in ammonia-free and PPD-free color.
The product partnership will launch in late October, with more
than 2,000 stores receiving the product throughout October and
November. CHI Ionic Shine Shades were developed with ceramic
and far-infrared technology that provides maximum color penetration
for brilliant radiance. In addition, Sally Beauty is excited to
offer its expert colorists CHI Chromashine, which was specifically
developed for the hair color artist looking to further expand her
creativity through color mixing and formulation.
"As the largest retailer of professional and at-home hair color,
Sally Beauty takes great pride in continuing to expand our
offerings with the addition of CHI professional color," said
Aaron Alt, President of Sally
Beauty. "As part of our continuing transformation, we are focused
on bringing new high quality, professional-grade products at a
great value to both our retail and professional
customers."
About Farouk Systems, Inc.
Farouk Systems, Inc. is a
Houston based company of
hairdressers for hairdressers, known for manufacturing high-quality
professional hair care products under the industry-leading brands:
SunGlitz®, CHI® and BioSilk®. The company was founded in 1986 by
Farouk Shami a hairdresser whose
mission is to provide the professional beauty industry with the
most advanced American technology based upon "Education,
Environment and Ethics".
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH) is an international specialty retailer
and distributor of professional beauty supplies with revenues of
approximately $3.9 billion
annually. Through the Sally Beauty Supply and Beauty Systems
Group businesses, the Company sells and distributes through 5,089
stores, including 179 franchised units, and has operations
throughout the United States,
Puerto Rico, Canada, Mexico, Chile, Peru,
the United Kingdom, Ireland, Belgium, France, the
Netherlands, Spain and
Germany. Sally Beauty Supply stores offer up to 8,000
products for hair color, hair care, skin care, and nails through
proprietary brands such as Ion®, Generic Value
Products®, Beyond the Zone® and Silk
Elements® as well as professional lines such as
Wella®, Clairol®, OPI®,
Conair® and Hot Shot Tools®. Beauty Systems
Group stores, branded as CosmoProf or Armstrong McCall stores,
along with its outside sales consultants, sell up to 10,500
professionally branded products including Paul Mitchell®, Wella®,
Matrix®, Schwarzkopf®, Kenra®,
Goldwell®, Joico® and CHI®,
intended for use in salons and for resale by salons to retail
consumers.
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SOURCE Sally Beauty Holdings, Inc.