MADISON, N.J., Nov. 30, 2020 /PRNewswire/ -- Better Homes and
Gardens Real Estate LLC, the leading real estate lifestyle brand,
announced today its Season of Sharing campaign for consumers
seeking creative ways to celebrate the holidays ahead. This new
campaign features relevant and timely lifestyle ideas curated by
Better Homes and Gardens Real Estate and Meredith Corporation,
which produces the Better Homes & Gardens brand, for
Thanksgiving, Kwanza, Hanukkah, Christmas and New Year's Eve
activities, including socially distant party ideas, décor, recipes
and more.
In addition to ideas on how to celebrate the holidays at home,
the Season of Sharing campaign also features "Ways to Give
Back". The section includes suggestions for giving back this season
such as researching local volunteer opportunities, participating in
a blood drive, fostering a pet or dropping off baked goods to
someone in need of neighborly support. The page also showcases the
holiday-related philanthropic efforts of BHGRE®
affiliates across the country to provide additional
inspiration.
The Season of Sharing campaign was inspired by data-rich
insights and predictive analytics from the Meredith Data Studio,
Meredith's research and insights division, which uncovered how
consumers are planning to celebrate and enjoy the holidays at
home.
HOLIDAY EXPECTATIONS*
- 88% of Meredith Women expect to celebrate the holidays
differently this year, but plan to celebrate.
- More than half of Meredith Women plan to spend more time
cooking and baking this year than last year.
- Interest in multi-generational recipes is forecasted to
increase 30% this December over the previous year.
- Recipes that kids can cook are trending, with a 35% forecasted
increase over last year.
- Based on a forecasted November 43% increase in online
cookie recipe views, Meredith Data Studio predicts an earlier,
larger cookie craze this holiday season.
- Food gifting is fully on the front burner this year with a
forecasted November 29% increase over 2019.
Consumers can access the Season of Sharing campaign on
BHGRE Life, the brand's content hub that delivers design, lifestyle
and entertaining content throughout the year, and BHGRE's social
media channels including the Better Homes and Gardens Real
Estate Facebook page. The Season of Sharing campaign
will continue to offer new ideas and inspiration from
BHGRE affiliated agents and brokerages throughout the holiday
season.
*Sources: Meredith Proprietary First-Party Data and Insights
Data Studio Platform, Meredith Holiday Predictions Survey
August 12, 2020.
QUOTE
"The 2020 holiday season will be unlike any we've experienced.
As the leading lifestyle brand in real estate, we wanted to
showcase the many ways we can still create cherished memories with
family and friends in our homes. Our partnership with Meredith
Corporation and Better Homes & Gardens magazine provides
us access to insights from a network of dedicated, brand loyal
consumers that ensures we deliver relevant and timely lifestyle
content to consumers year-round. The Season of Sharing
campaign empowers our affiliated agents to remain connected with
their sphere of influence along with past and current clients long
after a transaction closes."
- Christine Zoeller, Vice
President, Marketing at Better Homes and Gardens Real
Estate
About Better Homes and Gardens Real Estate LLC
Better
Homes and Gardens Real Estate LLC is a dynamic real estate
brand that offers a full range of services to brokers, sales
associates and home buyers and sellers. Using innovative
technology, sophisticated business systems and the broad appeal of
a lifestyle brand, Better Homes and Gardens Real Estate LLC
embodies the future of the real estate industry while remaining
grounded in the tradition of home. Better Homes and Gardens Real
Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY),
a global leader in real estate franchising and provider of real
estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens Real Estate network
includes nearly 13,000 independent sales associates and more than
370 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia and New
Zealand.
Better Homes & Gardens® is a registered trademark
of Meredith Corporation licensed to Better Homes and Gardens Real
Estate LLC and used with permission. An Equal Opportunity Company.
Equal Housing Opportunity. Each Better Homes and Gardens® Real
Estate Franchise is independently owned and operated.
About Meredith Data Studio
Meredith Data Studio is Meredith Corporation's
in-house research and insights division, leveraging the
company's massive scale and unparalleled access to women
to uncover timely information and projections about their
habits, preferences and motivations. Using its vast,
proprietary first-party data, Meredith Data
Studio offers its advertising partners
full-service data solutions featuring predictive analytics,
paid consulting and self-service tools, which deliver precisely
targeted audience and contextual advertising to help inform
marketing, product and business strategies.
Media Contact:
Marie VanAssendelft
201-724-6372
Marie.vanassendelft@bhgre.com
Jill Davison for Meredith Data
Studio
917-280-0475
Jill.Davison@meredith.com
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SOURCE Better Homes and Gardens Real Estate LLC