MADISON, N.J., Aug. 17, 2020 /PRNewswire/ -- Coldwell
Banker Real Estate LLC, a Realogy (NYSE: RLGY) brand, today
announced the expansion of its successful pilot home improvement
program, RealVitalizeSM, to include Coldwell Banker
Affiliates. Following a successful beta pilot period, which
launched RealVitalize to Coldwell Banker's company-owned
offices in 2019, the program also features process enhancements to
enable more affiliated agents to sell homes faster and for more
money. All Coldwell Banker Affiliates will be invited to enroll in
the program in 2021.
RealVitalize provides home sellers with home improvement
resources prior to or during the home listing period with no
up-front costs or interest charges. Realogy partnered with
HomeAdvisor®, a leading digital marketplace that evolves
the way homeowners find, connect with, and purchase home services,
to provide direct, superior home improvement options to consumers.
To participate, a Coldwell Banker affiliated agent connects
their home seller with a dedicated HomeAdvisor project consultant.
The consultant manages the project from start to finish by finding
experienced, pre-screened service professionals from HomeAdvisor's
network to complete the improvements. This allows the agent to
focus on marketing and selling the home, and is a huge value add
for consumers.
During the pilot program,1 the use of RealVitalize
saw:
- Homes sell more than 25% faster compared to other homes on the
market
- Homes sell a full 4 percentage points closer to list price
- An average brokerage commission rate 15 basis points
higher
- Overall agent satisfaction with the program was 95%
Since its inception one year ago, thousands of listings have
been enrolled in RealVitalize. The program is currently available
in 29 major markets nationwide in Coldwell Banker company-owned
offices, except for Delaware and
Rhode Island.
Two Coldwell Banker Affiliates are leading the affiliate pilot
program, extending the service area, Coldwell Banker D'Ann Harper
in San Antonio, Texas, and
Coldwell Banker Distinctive Properties in Grand Junction, Colorado.
Speak with your local Coldwell Banker office to find out
more.
QUOTES
"We are more than halfway toward our goal of making RealVitalize
available to our entire network of more than 94,000 affiliated
agents within the next year who handle a total U.S. sales volume of
$240.1 billion, a true advantage that
most brokerages can't match. Now, even more consumers will have
access to this unique program that can help sell their home faster
and for more money."
- M. Ryan Gorman, president
and CEO of Coldwell Banker Real Estate
"It is my responsibility as a broker to equip my affiliated
agents to be the best trained, and most competitive agents in the
market. RealVitalize helps me fulfill that responsibility, and it
is rewarding to watch the program succeed for my agents and
ultimately for our customers and clients."
- Leesa Harper Rispoli,
broker owner of Coldwell Banker D'Ann Harper
"My agents help their clients fulfill their goal of selling for
top dollar as quickly as possible. RealVitalize helps make that
process easier, freeing up agents to spend more time on productive
and meaningful tasks that better serve their clients."
-Todd Conklin, owner and CEO
of Coldwell Banker Distinctive Properties
"Right now, we are seeing a fundamental change in the way people
think about their homes. Our homes have become the center of our
world - allowing us to work, learn, play and live all in one
place. As our needs in and around our homes have grown and
evolved, we see people moving to meet these new needs. We are
excited to see the expansion of this partnership and RealVitalize
to more agents and sellers."
-Brandon Ridenour, CEO of ANGI
Homeservices. HomeAdvisor is an operating business of ANGI
Homeservices (NASDAQ: ANGI).
CLICK TO TWEET: Home improvement resources with no
upfront costs, hidden fees or interest charges? RealVitalize®,
available only through Coldwell Banker and powered by @HomeAdvisor,
MAXIMIZES sales price & sells homes quickly is now expanding to
affiliates https://blog.coldwellbanker.com/realvitalize/
1. Based on pilot program data from company owned Coldwell
Banker office locations in specific markets where the pilot program
was offered from Aug. 26,
2019-April 1, 2020.
About Coldwell Banker Real Estate LLC
Powered by its network of over 94,000 affiliated sales
professionals in 3,000 offices across 43 countries and territories,
the Coldwell Banker® organization is a leading
provider of full-service residential and commercial real estate
brokerage services. The Coldwell Banker brand prides itself on its
history of expertise, honesty and an empowering culture of
excellence since its beginnings in 1906. Coldwell Banker Real
Estate is committed to providing its network of sales professionals
with the tools and insights needed to excel in today's marketplace
and is known for its bold leadership and dedication to driving the
industry forward with big data and smart home expertise. Coldwell
Banker Real Estate was the first real estate brand to harness the
power of big data; the CBx Technology Suite uses predictive
analytics and machine learning to analyze markets, target buyers
and sellers and provide agents with a simple platform to create
unique and effective marketing plans for each listing. The brand
was named among the 2020 Women's Choice Award® Most
Recommended brands for customer experience and overall quality.
Blue is bold and the integrity and values of Coldwell Banker give
the Gen Blue network an unbeatable edge. Coldwell Banker Real
Estate LLC fully supports the principles of the Fair Housing Act
and the Equal Opportunity Act. Each office is independently owned
and operated. To join Coldwell Banker Real Estate and unlock the
possibilities of Gen Blue®, please
visit www.coldwellbanker.com/join.
About Realogy Holdings Corp.
Realogy Holdings Corp. (NYSE: RLGY) is the leading and most
integrated provider of U.S. residential real estate services,
encompassing franchise, brokerage, and title and settlement
businesses as well as a mortgage joint venture. Realogy's
diverse brand portfolio includes some of the most recognized names
in real estate: Better Homes and Gardens® Real
Estate, CENTURY 21®, Coldwell Banker®,
Coldwell Banker Commercial®, Corcoran®,
ERA®, and Sotheby's International Realty®.
Using innovative technology, data and marketing products,
best-in-class learning and support services, and high-quality lead
generation programs, Realogy fuels the productivity of independent
sales agents, helping them build stronger businesses and best serve
today's consumers. Realogy's affiliated brokerages operate around
the world with approximately 187,500 independent sales agents in
the United States and more than
130,800 independent sales agents in 114 other countries and
territories. Recognized for nine consecutive years as one of the
World's Most Ethical Companies, Realogy has also been designated a
Great Place to Work and one of Forbes' Best Employers for
Diversity. Realogy is headquartered in Madison, New Jersey.
About HomeAdvisor
HomeAdvisor® is a
digital marketplace evolving the way homeowners connect with
service professionals to complete home projects. With HomeAdvisor's
on-demand platform, homeowners can find and vet local, prescreened
home service professionals; view average home project costs using
True Cost Guide; and instantly book appointments online or through
HomeAdvisor's award-winning mobile app, which is compatible with
all iOS, Android and virtual assistants, including Amazon Echo.
HomeAdvisor is based in Denver,
Colo., and is an operating business of ANGI Homeservices,
Inc. (NASDAQ: ANGI).
Media
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SOURCE Coldwell Banker Real Estate LLC