Del Webb Expands Leadership Position with Plans for Ten New Active Adult Communities
March 19 2019 - 8:30AM
Business Wire
Market Opportunity Grows as Gen Xers Come of
Age
Del Webb is extending its leadership position serving
active-adult buyers with 10 new Del Webb communities planned to
open over the next 18 months, including its newest development Del
Webb Chauncy Lake, serving the greater Boston area. A national
brand of PulteGroup, Inc. (NYSE: PHM), Del Webb is the nation’s
leading builder of active adult communities designed to serve the
needs of those aged 55 and older.
“Del Webb is the recognized leader in developing
highly-amenitized communities offering an unmatched active
lifestyle,” said Ryan Marshall, PulteGroup president and CEO. “For
the past few decades, Del Webb communities have been focused on
meeting the needs of baby boomers, but with the oldest Gen Xers now
turning 55, the market opportunity is not only expanding, but
evolving.”
Always working to stay in tune with changing consumer wants and
needs, Del Webb has been surveying active-adult buyers for more
than 20 years. The 2019 edition is the first Del Webb survey to
segment the views of younger baby boomers and Gen Xers approaching
the age of 55 on topics ranging from retirement and finances to
health and dating. Survey results show the two groups have more
similarities than might be expected, including approximately 50
percent of both generations saying they feel five to 10 years - or
more - younger than their actual age, making them ideal consumers
for the active lifestyle of Del Webb communities.
Reflecting this broad consumer appeal, the newest Del Webb
communities are planned for all regions of the country, in more
urban and suburban locations, from New England, New Jersey and
Minnesota, to the Mid-Atlantic, Florida, Texas and Nevada. New
community designs offer a mix of traditional ‘destination style’
resort communities, typically 500 to 1,000 homes, as well as more
intimate, urban-focused Del Webb developments that meet the needs
of buyers with different lifestyle priorities.
Del Webb’s 2019 survey reveals that, while retirement is still
one of the biggest drivers of home purchase decisions for those
ages 50-65, it’s far from the only factor. With more Del Webb
residents still working, many of today’s buyers are motivated by a
desire to move to a new location, embrace a different lifestyle,
and/or relocate to a warmer climate, while others may want to
remain in the same general area.
“Retirement is still a key milestone, but an estimated 25
percent of Del Webb residents are still working in some capacity,
including nearly 10 percent who say they are currently working full
time,” said Marshall. “This is especially true in more urban Del
Webb communities where a higher percentage of residents are still
active participants in the workforce, but wanted their home to be
in a community that offers instant connectivity with people at the
same stage of life.”
New Del Webb communities will also feature the latest
architectural designs and smart-home technologies that appeal to
today’s active-adult buyer. Incorporating extensive qualitative and
quantitative research and testing, a recently completed
top-to-bottom refresh of active adult floorplans will be introduced
in Del Webb’s new eTown community in Jacksonville, FL, expected to
open this summer.
The ten new Del Webb communities and their expected opening
dates:
- Del Webb Chauncy Lake, Westborough, MA,
Summer 2019
- Bellwether by Del Webb, Corcoran, MN,
Summer 2019
- Del Webb eTown, Jacksonville, FL,
Summer 2019
- Del Webb Nocatee, Ponte Vedra, FL, Fall
2019
- Del Webb Sunbridge, St. Cloud, FL, Fall
2019
- Del Webb at Florham Park, Florham Park,
NJ, Fall 2019
- Del Webb Lake Las Vegas, Las Vegas, NV,
Fall 2019
- Carter’s Mill, Haymarket, VA, Winter
2020
- Del Webb Oasis, Orlando, FL, Spring
2020
- Del Webb Carolina Gardens,
Fuquay-Varina, NC, Summer 2020
About the SurveyThis survey was conducted in January 2019
by MKM Partners, on behalf of PulteGroup, Inc., targeting a
balanced mix of 2,003 women (52%) and men (48%) across the U.S. and
between the ages of 49-51 and 59-61 to quantify key insights and
other important lifestyle trends and opinions about working,
retirement, family/friends and other sentiments about their
lives.
About Del WebbDel Webb is a national brand of PulteGroup,
Inc. (NYSE: PHM). Del Webb is the pioneer in active adult
communities and America’s leading builder of new homes targeted to
pre-retirement and retiring boomers. Del Webb builds consumer
inspired homes and communities for active adults ages 55+ who want
to continue to explore, grow and learn, socially, physically and
intellectually as they look forward to retirement. For more
information on Del Webb, visit www.delwebb.com.
About PulteGroup, Inc.PulteGroup,
Inc. (NYSE:PHM), based in Atlanta, is one of America’s
largest homebuilding companies with operations in approximately 50
markets throughout the country. Through its brand portfolio that
includes Centex, Pulte Homes, Del Webb, DiVosta
Homes and John Wieland Homes and Neighborhoods, the
company is one of the industry’s most versatile homebuilders able
to meet the needs of multiple buyer groups and respond to changing
consumer demand. PulteGroup conducts extensive research
to provide homebuyers with innovative solutions and consumer
inspired homes and communities to make lives better.
For more information about PulteGroup, Inc. and
PulteGroup brands, go to pultegroupinc.com;
www.pulte.com; www.centex.com; www.delwebb.com; www.divosta.com and ww.jwhomes.com.
Follow PulteGroup, Inc. on Twitter: @PulteGroupNews.
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version on businesswire.com: https://www.businesswire.com/news/home/20190319005025/en/
Julie Pulliamoffice:
404.978.6436julie.pulliam@pultegroup.com
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