Oral-B iO™ Unveiled at Consumer Electronics Show, Marking the Brand’s Most Innovative Power Toothbrush to Date
January 05 2020 - 6:00PM
Business Wire
A CES Innovation Award 2020 Honoree, the new
Oral-B iO™ reimagines brushing from the inside out, delivering
superior design, performance and experience for a professional
clean feeling every day
Oral-B, the industry leader in oral care innovation, today
unveiled the most revolutionary technology in its history with the
Oral-B iO™. Introduced at a press conference hosted by parent
company Procter & Gamble during the Consumer Electronics Show
(CES) in Las Vegas, the Oral-B iO™ signals the latest addition to
the brand’s impressive line of power toothbrushes. Further
validating the product’s exemplary design and engineering, the
Oral-B iO™ was given the distinction of being one of this year’s
CES Innovation Award Honorees, an annual accolade that recognizes
outstanding new consumer technology products.
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A CES Innovation Award 2020 Honoree, the
new Oral-B iO™ reimagines brushing from the inside out, delivering
superior design, performance and experience for a professional
clean feeling every day. (Photo: Business Wire)
Oral-B iO™ is a new power toothbrush series that has been
reimagined and redesigned from the inside out, combining best-ever
clinical performance with a superior user experience, making it one
of the industry’s most advanced brushing products. Oral-B iO™ was
designed as a result of insights collected from more than six years
of product research and development and over 250 patents from
around the world. Oral-B iO™ uniquely features a frictionless
magnetic drive, which distributes energy more efficiently to the
tips of the bristles, resulting in a smooth, quiet, sensational
cleaning experience. The new magnetic drive delivers cleaning
energy to the redesigned iO brush head, which has been engineered
to combine oscillating and rotating cleaning motions with
micro-vibrations for a professional clean feel.
“There is nothing like the Oral-B iO™. It introduces a new era
in brushing and is a monumental leap in innovative oral care
technology,” said Steve Bishop, P&G Health Care CEO. “The
result of years of expert development, Oral-B iO™ strikes the right
balance between effectiveness and experience and reimagines how a
brush performs, cleans and feels. It is a brush that people will
look forward to using and will deliver superior oral health.”
As a result of input from more than 1,800 consumers, the Oral-B
iO™ includes five key pillars of design features and experience
capabilities:
- Linear Magnetic Drive:
created from the need to deliver a more effective and enjoyable
brushing routine. Producing controlled, harmonious movements, the
quiet and frictionless linear drive system efficiently transfers
more energy directly to the bristle tips.
- Superior Cleaning Action and
Redesigned Brush Head: Oral-B iO™ brush heads combine
oscillating, rotating movements with micro-vibrations to ensure a
deep clean that reaches every contour. The brush head has been
redesigned with twisted bristles, and reinforced with high-density
tuft-in-tuft configuration, for a sensational brushing
experience.
- Bimodal Smart Pressure
Sensor: an innovation that is the first of its kind to
provide positive brushing feedback, identifying and guiding users
to brush in the optimal pressure range. The Sensor features a
variable-speed smart drive that adjusts frequency to protect gums
and enamel.
- Smart Display with Personalized
Brushing Modes: an intuitive interface that greets
users, while also providing coaching and motivation throughout the
cleaning process. Features up to seven brush modes for a highly
personalized experience.
- Artificial Intelligence Tracking via
the Oral-B iO™ App: provides real-time individual
tracking and coaching, thanks to artificial intelligence informed
by thousands of recorded brushing sessions. Oral-B iO™ has a simple
and intuitive user interface that guides consumers through a
two-minute brushing session with 3D teeth tracking to ensure a
professional clean feeling every time.
“Oral-B iO™ goes beyond being a new toothbrush – it is an
innovative brushing technology with a truly sensorial experience
that users will feel, hear and see, transforming the act of
brushing teeth from something they have to do into something they
actually want to do,” said Lisa Ernst, P&G VP Global Health
Care R&D. “Six years of dedicated research were undertaken with
dental professionals to discover a wholly original brushing
experience.”
In clinical tests, Oral-B iO™ provided a deeper cleaning of
teeth and gums, allowing users to easily and effectively maintain
oral health. When compared to manual toothbrushes, Oral-B iO™ users
experienced:
- 100 percent healthier gums in just one week
- Six times more plaque removal along the gumline
- 83 percent of gingivitis patients moved from unhealthy to
healthy gums in eight weeks
The new Oral-B iO™ will be available for purchase beginning in
August 2020. For more information about Oral-B iO™, visit oralb.io.
To join the Oral-B iO™ waitlist and be among the first to receive
it, visit oralb.io/sign-up.
About Oral-B
Oral-B® is the worldwide leader in the over $5 billion brushing
market. Part of the Procter & Gamble Company, the brand
includes manual and electric toothbrushes for children and adults,
oral irrigators and interdental products, such as dental floss.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Artificial Intelligencery®, Febreze®, Gillette®,
Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®,
SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
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Agency Contact: Monique Peterson, Citizen Relations
monique.peterson@citizenrelations.com (917) 216-6347
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