P&G Again Reinvents Consumer Experiences at the 2020 Consumer Electronics Show
January 05 2020 - 3:00PM
Business Wire
Oral-B, Pampers, P&G Ventures and Charmin
Among Brands Showcasing New Technology Elevating Everyday Consumer
Experiences
The Procter & Gamble Company (NYSE: PG) makes its return to
CES 2020 alongside other top innovators from around the world to
showcase how it’s combining deep consumer insights and cutting-edge
technologies to develop connected, innovative products that
transform everyday consumer experiences.
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P&G makes its return to CES 2020 to
showcase how it’s combining deep consumer insights and cutting-edge
technologies to develop connected, innovative products that
transform everyday consumer experiences.
“We strive to make life easier and more enjoyable with the
superior products and services our brands offer,” said Chairman and
CEO David Taylor. “CES gives us the chance to show how we are
constructively disrupting our business to deliver irresistibly
superior experiences that reinvent what people expect of everyday
products.”
The P&G LifeLab exhibit and product portfolio, which debuted
in 2019, received numerous accolades, including Engadget’s 2019
“Best of CES” People’s Choice Award, USA Today’s “CES Editors’
Choice” Award, and a listing in Exhibitor Magazine as one of the
“Top Twenty Best Exhibits.” It has been reimagined for 2020 and
features:
- Oral-B iO, a monumental leap in innovative oral care
technology which features a frictionless magnetic drive that
distributes energy evenly to the tips of the bristles to create
revolutionary micro-vibrations.
- Lumi by Pampers, a revolutionary all-in-one connected
care system that blends real-time data with intuition, helping
parents anticipate their baby’s needs.
- The Charmin RollBot, a first-of-its-kind robot prototype
that, when controlled with a smartphone using Bluetooth, delivers a
fresh roll of Charmin to you so you won’t be left in a bind ever
again.
- AIRIA, the cutting-edge connected home fragrance system
that allows you to enjoy sophisticated, consistent scent through
smart delivery.
- Opte Precision Skincare System, the first personalized
handheld inkjet printer that scans, detects, and corrects
hyper-pigmentation of your skin to reveal its natural beauty every
day.
- The Heated Razor by GilletteLabs, which delivers a
sustained heat sensation via an innovative warming bar and provides
the pleasure of a hot towel with every stroke that lasts throughout
the entire shave.
The Company is also unveiling a companion website,
www.PGLifeLab.com, where people can visit the P&G LifeLab
exhibit virtually, see product demonstrations and live events, and
even purchase or preorder connected products from the show.
“We’ll also showcase how P&G is creating value for consumers
and shareholders by operating with the speed and agility of a
startup fueled by more than 180 years of global business
expertise,” Taylor added.
Throughout the week, P&G will be connecting with consumers,
customers and potential innovation partners, understanding that
collaboration across industries is key to innovating ahead of
consumer expectations. P&G Ventures, the Company’s early stage
startup studio, will also be hosting the P&G Ventures
Innovation Challenge, the culminating event of its annual business
development competition.
“We want to continue leading as we challenge ourselves to raise
the bar,” said Kathy Fish, Chief Research, Development and
Innovation Officer. “We are embracing new approaches to innovation
so we’re more agile, more connected and more effective. We are
engaging consumers as innovation partners and testing more ideas
than ever before.”
Following P&G at CES
The featured products and more will be on display and available
for demonstrations in the P&G LifeLab exhibit starting Tuesday,
January 7. And, more private demos from Gillette and Oral-B will be
offered throughout the day in the comfort of two, custom-designed
“Carestream” trailers adjacent to the P&G LifeLab.
In addition to product experiences, visitors can participate in
discussions and special events from P&G and its consumer and
technology partners, and discover the ways that technology is
driving and enhancing the next generation of consumer-inspired
innovation.
- Follow P&G on the Ground: P&G’s LifeLab exhibit
can be found at booth 42131, and its VIP Carestream trailers are at
booth 42337 in the Smart Homes Marketplace area of CES, located in
The Sands Expo Convention Center, from January 7 – 10.
- Follow P&G Virtually: Visit www.PGLifeLab.com for a
livestream of the exhibit, including exciting panels, presentations
and demos throughout the week. You can also follow the Company on
Twitter, LinkedIn and Instagram to see what’s happening in the
P&G LifeLab and how the Company is sharing its perspective on
innovation across CES.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200105005083/en/
Robyn Schroeder, P&G Global Communications Phone:
+1-513-983-7756 Email: mediateam.im@pg.com
Holly Winter, H+K Strategies Phone: +1-312-623-1441 Email:
Holly.Winter@hkstrategies.com
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