Gamers can now experience rugged capabilities
of vehicle in virtual world
MINNEAPOLIS, Nov. 18,
2024 /PRNewswire/ -- Polaris Inc. (NYSE: PII), the
global leader in powersports, announced today that through an
integration with Season 01 of Call of Duty Warzone® players
can now operate the Polaris RZR Pro R 4 in the game.
As the Official Off-Road Vehicle Partner of Call of
Duty®, Polaris is merging its passion for outdoor adventure
with the thrilling world of gaming. Polaris has collaborated with
Call of Duty® since the Polaris RZR Pro R made its official
debut earlier this year in Season 04 of Call of Duty®: Modern
Warfare III and Call of Duty Warzone®.
To better connect powersports enthusiasts with likeminded
consumers in the virtual world, Polaris has executed game
partnerships and created opportunities that allow the brand to
attract new fans and provide them with an immersive experience.
"Polaris aims to help elevate powersports into mainstream
culture by teaming up with Call of Duty® to give
players a chance to experience one of our most innovative vehicles
within the immersive world of Call of Duty®: Warzone," said
Holly Spaeth, Vice President of
Corporate Branding and Partnerships for Polaris. "Through this
partnership, we are shining light on the Polaris brand by bringing
the riding experience to new audiences and highlighting the
performance of the RZR Pro R 4 by using real-world vehicle
characteristics in the game."
The global game industry is growing and Polaris saw an
opportunity to tap into a growing audience to its vehicles through
this partnership. Call of Duty® players will now be able to
experience the twists and turns of a RZR Pro R 4 in-game, inspiring
users to try it for themselves in the real world at their nearest
Polaris Adventures location, where all riding levels are
accommodated in a fun, safe manner.
"Call of Duty is excited to continue our partnership with
Polaris and officially launch the latest extension of our
partnership in Season 01 of Call of Duty Warzone® Season
01," said Will Gahagan, Senior
Director of Partnerships, Call of Duty. "Our development team
worked closely with the Polaris engineers to help the RZR Pro R 4
come to life in-game to deliver an awesome new experience across
the Call of DutyWarzone® battleground."
The initial visual design concepts for the in-game RZR Pro R
were crafted by Polaris' Industrial Design team, who worked closely
with the Call of Duty development team as they brought it to life
in-game, ensuring that the design and feel of the virtual vehicle
is as accurate and close to reality as possible. With the RZR Pro R
4 in-game, players can drive a vehicle that offers increased
agility and maneuverability in difficult terrain and tight
environmental conditions.
In celebration of being part of Season 01 of Call of Duty
Warzone® , Polaris is joining forces with Losi and
Corsair to host a multiweek give-away experience providing
players a chance to win several prize bundles including Losi RZR
Rey RC Cars and Call of Duty: Black Ops 6® edition products
from Corsair® brands like SCUF game controllers,
Elgato streaming equipment, Origin® gaming PCs,
Drop custom Keycaps and the Ultimate PC Gaming
BattleStation with the Grand Prize being a one-of-a-kind Call of
Duty: Black Ops 6® inspired Polaris RZR Pro R 4. For additional
details on how to enter visit Polaris.com/callofduty.
More about the Polaris RZR Pro R
The
Polaris RZR Pro R is an off-road beast. As the most
powerful Polaris RZR side-by-side ever created, the
Pro R delivers incredible speed, control, and strength, providing
riders with the ultimate off-road experience. More information
on the RZR Pro R lineup's performance and capabilities
can be found on Polaris.com.
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About Polaris
As the global leader in powersports,
Polaris Inc. (NYSE: PII) pioneers product breakthroughs and
enriching experiences and services that have invited people to
discover the joy of being outdoors since our founding in 1954.
Polaris' high-quality product line-up includes the RANGER, RZR,
Polaris XPEDITION, and GENERAL side-by-side off-road vehicles;
Sportsman all-terrain off-road vehicles; military and commercial
off-road vehicles; snowmobiles; Indian Motorcycle mid-size and
heavyweight motorcycles; Slingshot moto-roadsters; Aixam
quadricycles; Goupil electric vehicles; and pontoon and deck boats,
including industry-leading Bennington pontoons. Polaris enhances
the riding experience with a robust portfolio of parts, garments,
and accessories. Headquartered in Minnesota, Polaris serves nearly 100 countries
across the globe. www.polaris.com
Call of Duty® and Call of Duty Warzone® are registered
trademarks of Activision Publishing, Inc.
Corsair®, Scuf® and Elgato® are registered trademarks of CORSAIR
MEMORY, INC.
Origin® is a registered trademark of Origin PC Corporation
Unless noted, trademarks are the property of Polaris Industries
Inc.
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SOURCE Polaris Inc.