Pitney Bowes and IBM Powering Advanced Geospatial Analytics with Consumer Behavior Insights for Mobile Applications
October 24 2016 - 8:00AM
Business Wire
At IBM World of Watson 2016 in Las Vegas, Nev., Pitney Bowes
(NYSE:PBI), a global technology company that provides innovative
products and solutions to power commerce, announced that it is
working with IBM (NYSE: IBM) to deliver deeper location-based
insights for enhanced customer experiences. IBM selected the world
boundaries data from Pitney Bowes to supplement the geospatial
capabilities of the IBM Cognos Analytics and IBM Watson Analytics
platforms.
Geographic boundaries—like city or state borders—serve as the
technical underpinnings for the alignment of data around specific
location-based information of all types including demographics,
mobile location data, customer data and more. The Pitney Bowes
boundaries data that is built into Cognos Analytics and Watson
Analytics applications will enable customers to ingest other
geographically-relevant data for richer and more accurate reporting
and insights. Savvy businesses are using location intelligence to
better communicate with customers, create more targeted promotions
and promote sophisticated cross selling opportunities using popular
mobile and social platforms.
Geospatial data is used in a host of different industries and
can inform a wide range of decisions based on traffic planning,
mobile marketing, tax forecasting, delivery optimization and more.
Furthermore, it can enhance advanced decision-making capabilities
of key stakeholders to help:
- Financial Services companies select
optimal branch sites, re-evaluate underperforming branches and
increase customer service by installing ATM locators.
- Telecommunication companies create
easily digestible maps to communicate with customers more
efficiently and provide real-time updates.
- Ad Tech companies create context
information to enhance locations identifying where users are and
what they are near.
“We are thrilled to be working with IBM to enable advanced
consumer insights and experiences through geospatial insights,”
said Bob Guidotti, EVP and President, Software Solutions. “Highly
detailed and accurate data has been proven to shed insights on
understanding customer segments, managing risk and making important
decisions with greater confidence.”
The Pitney Bowes boundaries data provides a consistent depth of
information across global locations so that businesses and
customers can make timely and informed decisions, as well as
suggest the next-best action. Access to this dataset offers
expansive coverage of over 240 geographies worldwide.
“Working with Pitney Bowes, we will be able to unlock insights
tied to location and geographies, which has applicability across a
wide range of use cases and industries. Cognos Analytics and Watson
Analytics customers will be able to leverage these integrated
capabilities without special geospatial skills, bringing geospatial
analytics to business analysts and executives,” said Marc
Altshuller, General Manager of Business Analytics, IBM.
For more information on Watson Analytics, visit:
www.watsonanalytics.com
About Pitney Bowes
Pitney Bowes (NYSE: PBI) is a global technology company powering
billions of transactions – physical and digital – in the connected
and borderless world of commerce. Clients around the world,
including 90 percent of the Fortune 500, rely on products,
solutions and services from Pitney Bowes in the areas of customer
information management, location intelligence, customer engagement,
shipping, mailing, and global ecommerce. And with the innovative
Pitney Bowes Commerce Cloud, clients can access the broad range of
Pitney Bowes solutions, analytics, and APIs to drive commerce. For
additional information visit Pitney Bowes, the Craftsmen of
Commerce, at www.pitneybowes.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20161024005194/en/
Pitney BowesPasha Dahncke,
203-351-6864bipasha.dahncke@pb.com
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