Philip Morris International Names New Chief Product Officer
August 01 2019 - 4:00AM
Business Wire
New CPO Will Bolster Consumer Focus, Driving
New Product Introduction and Growth by Linking Product Life Cycle
to Research and Marketing
Philip Morris International Inc. (PMI) (NYSE:PM) today announced
that Bin Li has stepped into the new role of chief product officer
(CPO), effective Aug. 1, 2019. In this position, Mr. Li will own
the industrial design and manage the product development of PMI’s
reduced-risk product (RRP) category. He will build an organization
that focuses on developing a superior product portfolio for today
and tomorrow with risk-conscious speed and delivering quality that
consumers, stakeholders and regulators trust.
“We operate in an extremely competitive and demanding
environment where design and innovation must partner commercial and
operational excellence to ensure continued market advantage. We
need perpetual innovation and to think creatively, commercially and
disruptively about current and next-generation consumer technology
devices,” said André Calantzopoulos, PMI’s Chief Executive Officer.
“We are very happy to welcome Bin into this role, finalizing a
phase of expansion in our senior leadership team that we first made
public in May.”
This news follows PMI’s May announcement of the creation of new
leadership roles, including chief consumer officer, chief new
ventures officer and chief life sciences officer. These moves have
been made in order to accelerate the realization of the company’s
vision of a smoke-free future as well as ensuring PMI’s long-term,
sustainable leadership in the RRP category, further driving the
company’s global growth and sustainable expansion of its innovative
smoke-free product IQOS.
As CPO, Mr. Li will act as the authority on all matters related
to innovative product development and platform technology strategy.
He will be accountable for the research, development, maintenance
and manufacturing of the electronics technology pipeline while
accelerating the pace of PMI’s development cycle and
industrialization.
Mr. Li is an entrepreneurial leader with strong technical,
product development and operations background and vast experience
in product design and innovation developed within world-class
consumer electronics companies, such as Harman and Philips. As a
forward thinker with a passion for design and technology, he has a
proven track record of success translating the voice of the
customer into new product development cycles. His ability to link
the product life cycle to research and marketing to drive new
product introduction and growth and leveraging his background in
manufacturing to ensure efficiency and profitability will be an
asset to deliver innovation in our smoke-free portfolio.
In his new position, Mr. Li will report to Mr. Calantzopoulos as
part of PMI’s senior management team (SMT).
For more on this and other aspects of PMI’s game-changing
transformation, please visit: www.pmi.com.
Philip Morris International: Delivering a Smoke-Free
Future Philip Morris International (PMI) is leading a
transformation in the tobacco industry to create a smoke-free
future and ultimately replace cigarettes with smoke-free products
to the benefit of adults who would otherwise continue to smoke,
society, the company and its shareholders. PMI is a leading
international tobacco company engaged in the manufacture and sale
of cigarettes, smoke-free products and associated electronic
devices and accessories, and other nicotine-containing products in
markets outside the U.S. PMI is building a future on a new category
of smoke-free products that, while not risk-free, are a much better
choice than continuing to smoke. Through multidisciplinary
capabilities in product development, state-of-the-art facilities
and scientific substantiation, PMI aims to ensure that its
smoke-free products meet adult consumer preferences and rigorous
regulatory requirements. PMI’s smoke-free IQOS product portfolio
includes heat-not-burn and nicotine-containing vapor products. As
of June 30, 2019, PMI estimates that approximately 8.0 million
adult smokers around the world have already stopped smoking and
switched to PMI’s heat-not-burn product, available for sale in 48
markets in key cities or nationwide under the IQOS brand. For more
information, please visit www.pmi.com and www.pmiscience.com.
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David Fraser Philip Morris International Media Office T. +41 79
843 8603 E. David.Fraser@pmi.com
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