Olo Introduces Catering+ to Streamline Bulk Ordering and Drive Additional Revenue for Restaurant Brands
October 12 2023 - 8:30AM
Business Wire
Additional product features unveiled this
quarter include Dynamic Pricing and its revamped Sentiment module
that allow brands to acquire more guests and manage their online
reputation
Olo Inc. (NYSE:OLO), a leading open SaaS platform for
restaurants, today announced the launch of Catering+, an
enterprise-grade solution purpose-built to enable seamless order
management and unlock additional revenue for its more than 600
restaurant brands. Several additional features and enhancements are
available now across Olo’s three product suites, Order, Pay, and
Engage, to help restaurants drive sales, improve operations, and
deliver a better guest experience.
As market research shows a resurgence in catering demand, Olo’s
enhanced catering offering, Catering+, simplifies the ordering and
payment process for both operators and guests alike, providing a
robust ordering engine that integrates seamlessly with customers’
existing mealtime ordering platforms. Additionally, brands now have
the ability to create House Accounts, a feature allowing high-value
guests to place orders using an extended line of credit rather than
paying for each individual order. Leveraging Catering+ as a direct
ordering channel coupled with flexible payment options through
House Accounts, brands can boost order frequency, sales, and
overall operational efficiency.
“Catering is proving to be a key growth driver for the
restaurant industry as people continue to return to office and
embrace large gatherings. With Olo’s Catering+, brands can
successfully tap into this opportunity to expand revenue beyond
traditional dine-in and takeout services, streamlining operations,
and improving the ordering experience for their most high-value
guests,” said Jo Lambert, Chief Operating Officer at Olo. “The
launch of Catering+, along with several additional innovations
announced this quarter, represents our ongoing commitment to
helping brands meet their guests’ ever-evolving needs as well as
our continued investment in building the restaurant of the
future.”
Other features introduced this quarter include Dynamic Pricing,
automated dispute management for Olo Pay, and added capabilities to
Olo’s Sentiment module.
- Available across all ordering channels, Dynamic Pricing
empowers brands to adjust separate prices for direct delivery
orders based on specific menu items and/or locations using Olo’s
ordering API for applications designed by a custom front-end
developer as well as through Olo’s white-label ordering interface,
Serve.
- Using Olo's ordering data, Olo Pay now provides an Automated
Dispute Response feature that activates just before dispute
deadlines. This automatically addresses unresolved disputes and
aims to improve dispute responses and win rates all without manual
intervention.
- Ideal for multi-location restaurant brands, Olo’s enhanced
Sentiment module has been revamped to best help operators
encourage reviews, respond to feedback, and deliver superior
hospitality through an intuitive user experience and more powerful
reporting capabilities. Brands can leverage AI-driven responses to
personalize and streamline their replies across multiple reviews.
This includes leveraging sentiment analysis and actionable insights
to build brand loyalty, recover unhappy customers, and convert
review sites into effective acquisition channels.
For a full list of all of Olo’s Fall product releases and to
learn more, watch Olo’s product release video by visiting
https://www.olo.com/quarterly-release and request a demo here:
https://www.olo.com/contact/sales.
About Olo
Olo Inc. (NYSE: OLO) is a leading open SaaS platform for
restaurants that enables hospitality at every guest touchpoint.
Millions of orders per day run on Olo’s on-demand commerce engine,
providing restaurants a single source to understand and serve every
guest from every channel, whether direct or third-party. With
integrations to over 300 technology partners, Olo customers can
build personalized guest experiences in and outside of their four
walls, utilizing one of the largest and most flexible restaurant
tech ecosystems on the market. Over 600 restaurant brands trust Olo
to grow their sales, do more with less, and make every guest feel
like a regular. Learn more at olo.com.
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