Olo Expands Borderless Functionality for Accelerated Guest Checkout
February 09 2023 - 4:05PM
Business Wire
Additional features launched this quarter
empower hospitality through optimized operations
Olo Inc. (NYSE:OLO), a leading open SaaS platform for
restaurants that enables hospitality at every guest touchpoint,
today announced additional availability of Borderless functionality
for all Olo Pay customers, unlocking the benefits of streamlined
payment across a broader set of Olo’s network of 600 brands,
transforming the checkout experience for guests. This feature along
with several additional product innovations are now available to
help its restaurant customers deliver superior hospitality and do
more with less.
Previously limited to Olo Pay customers using its white-label
interface Serve, Borderless is now available to all Olo Pay
customers including those with custom ordering websites and apps,
enabling more brands access to increased revenue potential and
actionable guest data. Borderless capabilities simplify the
checkout process for guests by eliminating the need to remember a
password or manually enter credit card information at every
purchase. In addition to helping restaurants meaningfully increase
basket conversion, guest retention, and visit frequency, Borderless
enhances the guest experience and de-identifies guest data to
inform high-level business decisions.
Additional capabilities Olo launched this quarter include
enhanced QR Code Ordering and Geolocation Partner Notifications.
Furthering Olo’s on-premise dining offerings, new QR code ordering
functionality allows guests to quickly and easily update their
table number from their personal mobile device, providing the
flexibility to dine where they’d like throughout their on-premise
experience and bridging communication from guest to server.
Restaurant customers using Geolocation Partner Notifications will
now be able to see approaching and arrival notifications for guests
on Expo, Olo’s tablet-based software solution focused on enhancing
the front-of-house workflow in restaurants. This feature’s
automation eliminates the need for multiple tablets and ensures
food is prepared efficiently and on time, resulting in fresh food
for guests.
“As the engine of hospitality, team Olo delivered key
innovations this quarter designed to address operational challenges
and improve the guest experience at scale,” said Noah Glass,
Founder and CEO at Olo. “Capabilities such as the general
availability of Borderless are truly empowering our customers with
the tools and flexibility to streamline operations and better
interact with their guests as hospitality becomes front and center.
I’m proud of the team for continuing to pioneer cutting-edge
features leading the industry’s digital transformation.”
General availability of Borderless functionality along with
several new innovations driving hospitality at scale are available
now. To learn more, visit
https://www.olo.com/quarterly-release.
About Olo
Olo is a leading open SaaS platform for restaurants that enables
hospitality at every guest touchpoint. Millions of orders per day
run on Olo’s on-demand commerce engine, providing restaurants a
single source to understand and serve every guest from every
channel, whether direct or third-party. With integrations to over
300 technology partners, Olo customers can build personalized guest
experiences in and outside of their four walls, utilizing one of
the largest and most flexible restaurant tech ecosystems on the
market. Over 600 restaurant brands trust Olo to grow their digital
ordering and delivery programs, do more with less, and make every
guest feel like a regular. Learn more at olo.com.
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