The collaboration will unify the worlds of
localized data and digital menu management providing marketers with
an integrated toolset and consumers with up-to-date, relevant
information
SAN
DIEGO, April 14, 2022 /PRNewswire/ -- SOCi,
the marketing platform for multi-location brands, and Olo
(NYSE: OLO), a leading on-demand commerce platform powering
the restaurant industry's digital transformation, today announced a
strategic partnership whereby SOCi will integrate with the Olo API,
allowing Olo data to pass through to the SOCi platform and its
industry-leading localized listings management solutions.
This strategic partnership will improve the experience for
restaurant brands by providing a single place to update critical
location data across hundreds of directories. Customers of SOCi and
Olo will now be able to update name, address, phone number (NAP),
hours of operation, and other location information, including brand
determined menu links, through Olo's pre existing Dashboard. This
data will stream directly into the SOCi platform and out to
hundreds of top search directories and networks, including Google,
Facebook, Apple Maps, Yelp and more, as well as the restaurant's
local pages and restaurant locator.
"Our partnership with Olo is another step in unifying an
increasingly complex digital landscape in hospitality," said
Afif Khoury, CEO of SOCi. "As the
guest journey and interaction model has continued to evolve, the
restaurant technology stack has become more complex and fragmented.
The resulting inefficiencies are most pronounced for multi-location
restaurants, who are now trying to manage numerous systems across
hundreds or thousands of locations. SOCi is helping brands
restructure and simplify their workflows by integrating the most
critical platforms and allowing important data, information, and
customer experiences to be managed from a single source."
In today's world, local search results play a great role in how
consumers find and select restaurants, so that information needs to
be as up-to-date and relevant as possible. Further, restaurant
industry competition specifically is becoming fiercer every day,
and maintaining prime visibility with customers is a constant
challenge for multi-location brands. In addition to listings
management, this integration will provide brands with meaningful
insights such as profile completeness, listing accuracy, and order
transaction data which can be used to improve marketing strategy
and location visibility.
"We are excited to work with SOCi to bring this exciting
solution to the restaurant industry," said Andrea Coe, VP and GM of Rails at Olo. "We're
committed to ensuring our customers are leading and benefitting
from the digital shift, not chasing after trends. With the SOCi
integrations streamlining the process for keeping location and
other data up-to-date for their potential guests, restaurant brands
can focus less on managing various listing platforms and more on
their critical day-to-day operations."
About SOCi
SOCi is the marketing platform for
multi-location brands. We empower businesses like Ace Hardware,
Sport Clips, and Anytime Fitness to scale marketing efforts across
all digital channels in a way that's brand directed, locally
perfected, and data connected. As one central place to scale
marketing, SOCi makes the impossible possible by enabling top
brands and their locations to strengthen and scale their digital
presence across limitless local search and social pages while
protecting what matters most, their reputation. For more
information on how SOCi can help fuel your localized marketing
success - visit us at www.meetsoci.com or message us at
hello@meetsoci.com.
About Olo
Olo is a leading on-demand commerce platform
powering the restaurant industry's digital transformation. Millions
of orders per day run on Olo's enterprise SaaS engine, enabling
brands to maximize the convergence of digital and brick-and-mortar
operations. The Olo platform provides the infrastructure to capture
demand and manage consumer orders from every channel. With
integrations to over 200 technology partners, Olo customers can
build digital experiences with the largest and most flexible
restaurant commerce ecosystem on the market. Over 500 restaurant
brands use Olo to grow digital sales, maximize profitability, and
preserve direct consumer relationships. Learn more at olo.com.
Media Contacts
Avery
Nunez
BLASTmedia for SOCi
soci@blastmedia.com
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SOURCE SOCi