NAPERVILLE, Ill., Nov. 11, 2010 /PRNewswire/ -- Known for its
passionate, innovative and fun holiday campaigns, OfficeMax® (NYSE:
OMX) is building off its wildly popular holiday eGreeting site
powered by JibJab, ElfYourself.com, to spread more holiday cheer
this season with the launch of a new holiday destination,
ElfmasTown.com. Embedded within the Facebook experience, "Elfmas
Town" users can choose from a selection of fun holiday games from
"Bouncing Thru The Snow" to "Reindeer on Ice" to "Kittens in
Mittens" to play, earn rewards and share with friends.
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Games featured at Elfmas Town include:
- Bouncing Thru The Snow – Saddle up snow-goers, and go
for the record distance on the back of a bouncin' buckin' OfficeMax
rubberband ball. Players test their skills to see how far they can
bounce through the snow and around office supply obstacles.
- Kittens in Mittens – These cold little kittens got out
of their mittens. Use your shepherding skills to round up these
wayward fluffy kittens before the Abominable Snowman snatches them
up!
- Reindeer on Ice – Lace up those skates and glitter those
antlers, it's time to figure skate your sleigh bells off in order
to impress these discerning judges.
- G-Bread – You can rap your holiday wishes to loved ones
this season. G-Bread Man will be your voice, but the rhymes he
kicks are all your choice.
- Holiday Grab Bag – Players can pick a present from
Santa’s “grab bag” for a chance to win OfficeMax gifts like digital
cameras, gift cards and more.
- Holiday Fairy Tale – We'll take your Facebook details
and mix it with a bit of fun and imagination to create a custom
holiday fairytale starring you. (available November 22, 2010).
By playing games, users earn and accumulate Rubber Bands that
can be exchanged daily for prizes in Santa's Workshop, which
features a selection of coupons at varying levels redeemable for
discounts at OfficeMax stores nationwide. Prizes at Santa's
Workshop rotate daily and include promotions on gift items ranging
from desk accessories to electronics to furniture.
"This year, OfficeMax is taking its holiday campaign to new
levels featuring a variety of digital initiatives ranging from
holiday eGreetings to gaming to social media, mobile, promotions
and more," said Bob Thacker, SVP of
marketing and advertising at OfficeMax. "Elfmas Town embodies
OfficeMax's brand essence of passionate, innovative and fun, and
we're thrilled to share this new suite of games with our fans and
reward them with free gifts and coupons for holiday shopping. Let
the winter games of the 2010 holiday season begin!"
Elfmas Town was created in partnership by OfficeMax's brand
team, advertising agency Palm+Havas and game developer 15 Letters.
The application is being supported by advertising on Facebook and
will be available to users through the end of December.
About OfficeMax
OfficeMax Incorporated (NYSE: OMX) is a leader in both
business-to-business office products solutions and retail office
products. The OfficeMax mission is simple. We help our
customers do their best work. The company provides office
supplies and paper, in-store print and document services through
OfficeMax ImPress®, technology products and solutions, and
furniture to businesses and individual consumers. OfficeMax
customers are served by more than 30,000 associates through direct
sales, catalogs, e-commerce and approximately 1,000 stores.
To find the nearest OfficeMax, call 1-877-OFFICEMAX.
For more information, visit officemax.com.
OfficeMax Media
Contacts
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Bill Bonner
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Jennifer Rook
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630 864
6066
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630 864
6057
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SOURCE OfficeMax