Survey Says: Moms Looking for Deals and Value for Back-to-School Shopping
July 20 2009 - 11:51AM
PR Newswire (US)
OfficeMax National Survey of Moms Shows Heightened Cost Awareness
and Demand for Products That Provide Cost Savings and Quality
NAPERVILLE, Ill., July 20 /PRNewswire-FirstCall/ -- OfficeMax
Incorporated (NYSE:OMX), a leader in office products and services,
today released the findings of its 2009 Back-to-School Shopping
Survey of more than 1,000 moms around the country polled to
understand their needs and desires for back-to-school shopping. A
resounding consensus among moms is the need for value with school
supplies - 70 percent of moms surveyed say they are worried about
the cost of all the supplies on their child's school list. "Our
survey findings show that today's challenging economy has parents
paying closer attention to the costs of going back-to-school and
scrutinizing every purchase on the back-to-school list from clothes
to shoes to school supply list and are getting more creative in
finding ways to save money," said OfficeMax EVP and Chief
Merchandising Officer Ryan Vero. "But price alone isn't the only
factor. This year, moms are considering a number of factors, from
where and when they shop to whether the products they select
provide both a good price and good quality for sustained use."
Addressing a major concern of availability, OfficeMax has focused
on providing a wide selection of high-demand school supplies to
alleviate the stressful urgency usually affiliated with
back-to-school shopping and giving moms more control over when and
how they shop. In recent years, OfficeMax has introduced several
private label product categories as a great solution for getting
desired quality at a favorable cost. OfficeMax offers one of the
largest assortments of private label in office supplies that meet
or even exceed national brand product quality and, in general, cost
less than national brand products. OfficeMax's popular
back-to-school private label product line is Schoolio Von Hoolio
and this year is offering two exclusive design patterns - Cupcake
and Darling. "Across the board, today's savvy shoppers are looking
to private label product lines as a great way to get quality
products at a more affordable cost," said Vero. "The trend has
historically been more visible in other retail categories, but is
quickly transferring to the supplies category as a great way to
find better value." OfficeMax retail stores provide local school
supply lists as a convenience for shoppers and offer a complete
range of supplies, technology products and peripherals, and
printing and copying services to fully prepare both kids and
parents for a successful new school season. To view a recap of
OfficeMax's Back-to-School Shopping Survey findings please click
here. About OfficeMax OfficeMax Incorporated (NYSE:OMX) is a leader
in both business-to-business office products solutions and retail
office equipment. The OfficeMax mission is simple. We help our
customers do their best work. The company provides office supplies
and paper, in-store print and document services through OfficeMax
ImPress , technology products and solutions, and office furniture
to consumers and to large, medium and small businesses. OfficeMax
customers are served by more than 30,000 associates through direct
sales, catalogs, e-commerce and more than 1,000 stores. For more
information, visit OfficeMax.com. OfficeMax Media Contacts:
Investor Relations Contact: William Bonner Jennifer Rook Mike
Steele 630-864-6066 630-864-6057 630-864-6826 DATASOURCE: OfficeMax
Incorporated CONTACT: Media, William Bonner, +1-630-864-6066, or
Jennifer Rook, +1-630-864-6057, or Investors, Mike Steele,
+1-630-864-6826, all of OfficeMax Incorporated Web Site:
http://www.officemax.com/
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