OMX Officemax Incorporated

Schoolio von Hoolio product line brings latest look to school supplies NAPERVILLE, Ill., July 16 /PRNewswire/ -- Whether in kindergarten or college, going back to school in style is a priority. OfficeMax(R) Incorporated (NYSE:OMX), a leader in office products and services, brings today's latest styles to a full range of school supplies for students and teachers under the OfficeMax Schoolio von Hoolio(TM) brand. OfficeMax tracked emerging style trends from around the world to inspire the Schoolio von Hoolio collection and then applied a pallet of contemporary patterns and colors to create a consistent look among the products. Schoolio von Hoolio products are featured on special aisle-end displays in OfficeMax retail stores during the 2007 back-to-school season. "We listened to our customers and are answering their request for more stylish, innovative products through our private label brands," said Ryan Vero, executive vice president and chief merchandising officer for OfficeMax. "The Schoolio von Hoolio product line brings contemporary style, innovative features and durable quality to school products, a product category where customers could typically find some but not all of those qualities in a single product line." For students, the Schoolio von Hoolio product line includes notebooks, composition books, pencil sharpeners, dry erase boards, lunch kits, book covers, compasses, protractors, pushpins and clips, binders and rulers. Products feature graphics and designs ranging from skull and crossbone to floral patterns, providing a broad range of customer appeal. Teachers get the benefit of trend style -- and personalization -- through OfficeMax ImPress(TM), where they can create custom supplies such as planners, posters and handouts using templates, style elements or even favorite photos from home or from the classroom. In addition to the Schoolio von Hoolio line of back-to-school products, OfficeMax recently brought a new level of style and innovation to writing instruments and accessories with its TUL(R) line of products. OfficeMax has also partnered with Sharper Image(R) and Broyhill(R) to address the need for stylish, quality furniture for home and small business office environments. About OfficeMax OfficeMax Incorporated (NYSE:OMX) is a leader in both business-to- business office products solutions and retail office products. The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper, in-store print and document services through OfficeMax ImPressTM, technology products and solutions, and furniture to consumers and to large, medium and small businesses. OfficeMax customers are served by approximately 35,000 associates through direct sales, catalogs, e-commerce and more than 900 stores. To find the nearest OfficeMax, call 1-877-OFFICEMAX. For more information, visit http://www.officemax.com/. OfficeMax Media Contacts OfficeMax Investor Contact Bill Bonner Jennifer Rook John Jennings 630 864 6066 630 864 6057 630 864 6820 DATASOURCE: OfficeMax CONTACT: Media, Bill Bonner, +1-630-864-6066, or Jennifer Rook, +1-630-864-6057, or Investors, John Jennings, +1-630-864-6820, all of OfficeMax Web site: http://www.officemax.com/

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