OfficeMax Introduces New TUL Brand, With Launch of 'Modernist-Inspired' Pens, Dry-Erase Markers
September 06 2006 - 6:51PM
PR Newswire (US)
OfficeMax Brings 'Affordable Design' to Office Products With First
Private Label Brand Designed From Ground Up NAPERVILLE, Ill., Sept.
6 /PRNewswire/ -- OfficeMax(R) Incorporated (NYSE:OMX), a leader in
office products and services, today announced the launch of the
company's first design-based private label brand, TUL(TM), with a
selection of new premium Modernist Design-inspired pens and
dry-erase markers. It is the first time in OfficeMax history that
the company has created a line of private label products from the
ground up, guiding the process from inception through design and
production. The TUL pen line was created for OfficeMax in
partnership with Gravity Tank, the Chicago-based design firm known
for its work for Motorola, Unilever and Samsung. "Ninety-eight
percent of the public may never own a $30 pen. But through
innovative design, TUL will incorporate the feeling of an elite
writing instrument in a pen costing less than $3.00," explains
managing director Mike Winnick of Gravity Tank. "TUL achieves this
magic by offering metal accents, superior inks, brass tips and
unique barrel designs that distinguish TUL from the look and feel
of any other mass-market pen in America." Because TUL is available
exclusively at OfficeMax stores, the launch is expected to become a
strong retail differentiator for OfficeMax. "With TUL, OfficeMax
has made the leap from simply creating a private label brand to
creating a new proprietary brand that can be extended to a variety
of office products," says Ryan Vero, OfficeMax executive vice
president and chief merchandising officer. "We are not only the
sole distributor of TUL pens and other TUL products, but the
designer and developer as well." The new line of TUL pens and
markers that retail from $1.49 for individual pens to $24.99 for
multiple packs, include: -- TUL Dry-Erase Markers, -- TUL
Rollerball Pens -- TUL Retractable Ballpoint Pens. -- TUL Stick
Ballpoint Pens -- TUL Gel Pens For more information on TUL pens,
visit the Web site ( http://www.tul.com/ ). About OfficeMax(R)
Incorporated OfficeMax is a leader in both business-to-business and
retail office products distribution. OfficeMax delivers an
unparalleled customer experience -- in service, in product, in time
savings, and in value -- through a relentless focus on its
customers. The company provides office supplies and paper, print
and document services, technology products and solutions, and
furniture to large, medium and small businesses and consumers.
OfficeMax customers are served by more than 35,000 associates
through direct sales, catalogs, Internet and nearly 900
superstores. OfficeMax trades on the New York Stock Exchange under
the symbol OMX. More information can be found at
http://www.officemax.com/ . OfficeMax Media Contacts OfficeMax
Investor Contact William Bonner - and - Paul Maccabee John Jennings
630 864 6066 612-337-0087 630 438 8760 DATASOURCE: OfficeMax(R)
Incorporated CONTACT: Media, William Bonner, +1-630-864-6066, or
Paul Maccabee, +1-612-337-0087, or Investor, John Jennings,
+1-630-438-8760, all of OfficeMax(R) Incorporated Web site:
http://www.officemax.com/ http://www.tul.com/
Copyright
Officemax (NYSE:OMX)
Historical Stock Chart
From May 2024 to Jun 2024
Officemax (NYSE:OMX)
Historical Stock Chart
From Jun 2023 to Jun 2024