NEW YORK, July 25, 2019
/PRNewswire/ -- Nielsen (NYSE: NLSN) and Max Media have
reached a multiyear agreement for Nielsen audio measurement. This
agreement includes nearly all syndicated products and services
including Portable People Meter (PPM) data, Nielsen Scarborough, Polk by IHS Markit data,
Nielsen Rhiza, PD Advantage and Tapscan's suite of services.
"We are delighted to be working again with Nielsen," said
Keith Barton, VP and General Manager
of Max Media. "The comprehensive capabilities of Nielsen's tools,
including Nielsen Scarborough, Polk
by IHS Markit, Nielsen Rhiza and Tapscan, are integral to our
ability to facilitate success for the advertisers and agencies that
we work with. We are now armed with the tools necessary to provide
valuable marketing and advertising expertise to our clients and
ultimately increase ROI."
The agreement includes a range of audience measurement and
analytical services including local buying behavior data from
Nielsen Scarborough and Nielsen
Rhiza. Nielsen Rhiza is an advanced, easy-to-use sales tool that
enables Max Media to offer clients granular insights about its
customers, media consumption and the competitive landscape. Rhiza
is powered by Nielsen ratings and marketplace buyer behavioral
data, which makes it easier for media buyers and sellers to
identify current and new customer segments by location and
demographics.
"We're very pleased to welcome Max Media's Norfolk cluster of radio stations back into
our valued family of Nielsen Audio clients," said Brad Kelly, Managing Director of Nielsen Audio.
"Despite the fragmentation that exists across the broader media
landscape, radio remains remarkably resilient with American
consumers, reaching 92% of Americans each week. We look forward to
assisting Max Media in helping Norfolk advertisers understand radio's
important role in the marketing mix, as well as the uniquely
qualified consumers that they deliver."
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a
global measurement and data analytics company that provides the
most complete and trusted view available of consumers and markets
worldwide. Our approach marries proprietary Nielsen data with other
data sources to help clients around the world understand what's
happening now, what's happening next, and how to best act on this
knowledge. For more than 90 years Nielsen has provided data and
analytics based on scientific rigor and innovation, continually
developing new ways to answer the most important questions facing
the media, advertising, retail and fast-moving consumer goods
industries. An S&P 500 company, Nielsen has operations in over
100 countries, covering more than 90% of the world's population.
For more information, visit www.nielsen.com.
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SOURCE Nielsen