NEW YORK, July 9, 2019 /PRNewswire/ -- Building on the
enduring strength of the Trax-Nielsen alliance, Nielsen (NYSE:
NLSN) and Trax, the leading provider of computer vision solutions
for retail, today announced three new offerings that will enhance
shelf insight visibility and advance the way U.S. manufacturers and
retailers use computer vision technology. Nielsen and Trax,
alongside sales and marketing service provider Acosta, will enhance
offerings within the Trax-Nielsen Shelf Intelligence Suite,
enabling CPG manufacturers of all sizes to anticipate the impact of
shelf conditions on sales.
With the launch of these new offerings, Nielsen and Trax will
provide brands with access to both episodic and continuous views of
shelf conditions. The new insight tools will allow brands to enjoy
timelier store activations and rapid response to market demands, as
well as improved long-term shelf and category planning
strategies.
The enhanced Shelf Intelligence Suite includes three new
offerings:
- Shelf Pulse Lite, which extends the flexibility and
accessibility of shelf data to cater to different business needs
and users within CPG brands;
- Shelf Pulse Point, which allows clients to view prior
execution performance by category to better plan future shelf
strategies; and
- Trax Retail Snapshot, which uses crowdsourcing tactics
to quickly and objectively audit shelf and campaign execution for
any product, at any time, in any outlet or retailer. This solution
includes the option to link sales rates data to store conditions
for analysis through Nielsen's Merchandising Insights (MI)
tool.
Trax's world-class computer vision, machine learning and
internet of things (IoT) platforms turn photographs of retail
shelves into actionable insights that brands can use to improve
in-store execution strategies. Nielsen's industry-leading
point-of-sale purchase data and analytics services offer
comprehensive information on market shares, competitive sales
volumes and insights into distribution, pricing, merchandising and
promotion. Acosta's in-store image and data collection capabilities
help clients feel the pulse of their shelf and store reality. This
alliance continues to provide the industry with greater access to
actionable in-store insights to improve strategies, retail
execution and category planning.
"Today's brands and retailers come in all shapes and sizes, but
in order to succeed they all need a strong awareness of what's
selling, what isn't and why," said Jeanne
Danubio, President, Nielsen
Connect, North America.
"With the continued evolution of the CPG industry, product
visibility needs to be equally dynamic. Our expanded, tech-forward
alliance with Trax gives brands the tools they need to predict
shelf influence on the bottom line."
"Today's CPG brands desire every available insight to make the
most of the store shelf, however, what we offer goes beyond data
deluge, delivering unparalleled speed of execution without
compromising on the granularity in our insights," said Dror Feldheim, Chief Commercial Officer, Trax.
"Our expanded suite of offerings with Nielsen combines the best of
both worlds: our innovative computer vision platform and crowd
capabilities and Nielsen's vast product reference data, empowering
the industry with every available insight to optimize and refine
shelf conditions."
Launched in 2017, Trax-Nielsen Shelf Intelligence Suite
originally included two solutions, Shelf Pulse and Shelf Blueprint.
Shelf Pulse features interactive visualizations and dynamic
dashboards to help brands understand granular in-store shelf
conditions—both for themselves and competitors. Shelf Blueprint is
a predictive analytics service that uses advanced retail data
science models to empower CPG companies to set the best strategy
for store merchandising.
The Nielsen and Trax offerings are now available in the U.S. For
additional information, please visit Nielsen's Shelf Intelligence
Suite website.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data
analytics company that provides the most complete and trusted view
available of consumers and markets worldwide. Our approach marries
proprietary Nielsen data with other data sources to help clients
around the world understand what's happening now, what's happening
next, and how to best act on this knowledge. For more than 90 years
Nielsen has provided data and analytics based on scientific rigor
and innovation, continually developing new ways to answer the most
important questions facing the media, advertising, retail and
fast-moving consumer goods industries. An S&P 500 company,
Nielsen has operations in over 100 countries, covering more than
90% of the world's population. For more information, visit
www.nielsen.com.
ABOUT TRAX
Trax is the leading provider of computer
vision solutions and analytics for retail. It recently was selected
as a Red Herring Top 100 Global and
ranked in the top 25 Fastest Growing Companies on Deloitte's
Technology Fast 500 list. The company enables tighter execution
controls in-store and provides clients with the ability to leverage
competitive insights through its in-store execution tools, market
measurement and analytics services to unlock revenue opportunities
at all points of sale. Many of the world's top brands and retailers
leverage Trax globally in more than 50 countries to manage in-store
execution and increase revenues at the shelf. Trax is headquartered
in Singapore with offices
worldwide. To learn more about Trax, please visit
www.traxretail.com.
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SOURCE Nielsen