SAN MATEO, Calif., Jan. 26, 2016 /PRNewswire/ -- NetSuite Inc.
(NYSE: N), the industry's leading provider of cloud-based
financials / ERP and omnichannel commerce software suites, today
announced that merchants running their B2C and B2B businesses on
NetSuite's unified omnichannel commerce platform, SuiteCommerce,
transacted a total of 4.7 million orders online and in-store during
the 2015 holiday period of November and December – a 21 percent
increase from the same period in 2014. The figure represents a
sevenfold increase over the industry, which experienced
year-over-year retail holiday growth of only three percent,
according to the National Retail Federation (NRF).
Bronto Software, a NetSuite company that provides the leading
cloud-based commerce marketing automation platform, sent 3.7
billion marketing messages between Thanksgiving and New
Year's. The 54 percent year-over-year increase represents
how integral Bronto technology is to merchants keen to engage and
motivate their customers with the delivery of timely, relevant and
data-driven digital marketing during their holiday shopping
journeys.
NetSuite's cloud platform not only tackled the spikes of holiday
marketing and order processing, it delivered critical website
performance that surpassed the online operations of retail giants.
During November and December, the average speed of all
SuiteCommerce websites was 23 percent faster than the average speed
of 30 leading US retailers, including Amazon and Apple, based on
data gathered using Dynatrace.
NetSuite and Bronto customers also reached additional milestones
during the holiday period:
- NetSuite merchants averaged $244
per online order – nearly double the industry's online average
order value (AOV) of $125.
- On Cyber Monday, orders processed in NetSuite soared 36 percent
to 2.45 million, while Bronto delivered 244 million marketing
messages - a 45 percent year-over-year increase.
- Bronto customers sent one billion marketing messages from the
Bronto Marketing Platform, up 56 percent, over the seven days
surrounding the Black Friday/Cyber Monday weekend.
"The surge in NetSuite holiday activity represents the benefits
of using SuiteCommerce and Bronto to run your business in the
cloud," said Andy Lloyd, General
Manager of Commerce Products for NetSuite. "Our platforms provided
the scalability and reliability to tackle the busiest holiday
season in a decade, and we enabled our customers to dramatically
exceed industry benchmarks."
With a single, cross-channel repository of customer, item,
inventory and order data from NetSuite, merchants and customers
benefit from:
A scalable, cloud-based platform. NetSuite and Bronto
deliver the scalability, reliability and flexibility companies need
to grow in size and complexity to meet their evolving needs and
spikes in customer demand.
Deeper customer engagement. Merchants get a single,
accurate view of their shoppers to provide consistent and
personalized cross-channel experiences, targeted and relevant
marketing messages, and superior customer service that empowered
them to stand out during the noisy holiday period.
Inventory insight. Companies acquire real-time inventory
visibility across the enterprise, including their brick-and-mortar
stores, enabling them to react quickly and redistribute inventory
to avoid stockouts and backorders.
Centralized order management. A central hub for order
management streamlines business operations and gives shoppers a buy
anywhere, fulfill anywhere and return anywhere experience across
all channels.
B2C and B2B businesses deploy SuiteCommerce's robust, reliable,
scalable and flexible cloud-based commerce solution to meet
customer expectations across all touchpoints. With SuiteCommerce,
businesses can gain a 360-degree view of their customers and
provide them with consistent, relevant, personalized and
cross-channel shopping experiences. Companies rely on SuiteCommerce
to run their entire business on a single, unified cloud commerce
platform – from ecommerce and in-store, to financials, order
management, inventory management, customer relationship management
and customer support. For more information, visit
www.suitecommerce.com.
Today, more than 24,000 companies and subsidiaries depend on
NetSuite to run complex, mission-critical business processes
globally in the cloud. Since its inception in 1998, NetSuite has
become the leading provider of enterprise-ready, cloud business
management suites of enterprise resource planning (ERP), customer
relationship management (CRM), and ecommerce applications for
businesses of all sizes. Many FORTUNE 100 companies rely on
NetSuite to accelerate innovation and business transformation.
NetSuite continues its success by delivering the best cloud
business management suites to companies around the world, enabling
them to lower IT costs significantly, while increasing productivity
as the global adoption of the cloud accelerates.
Follow NetSuite's Cloud blog, NetSuite's Facebook page and the
@NetSuite Twitter handle for real-time updates.
For more information about NetSuite, please visit
www.netsuite.com.
NOTE: NetSuite and the NetSuite logo are service marks of
NetSuite Inc. Bronto is a registered service mark of Bronto
Software Inc. Third-party trademarks mentioned are the
property of their respective owners.
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SOURCE NetSuite Inc.