Motorola Solutions’ APX™ 7000XE P25 Portable Radio Earns Industry Recognition for Excellence in Product Design
July 27 2011 - 9:00AM
Business Wire
Motorola Solutions, Inc. (NYSE: MSI) today announced that its
APX™ 7000XE P25 portable radio, designed for use by first
responders in extreme conditions, continues to earn industry
recognition for outstanding achievement in product design by some
of the world’s most influential design organizations.
KEY FACTS
- Most recently, the APX 7000XE radio won
Gold in the 2011 International Design Excellence Award (IDEA®)
competition from the Industrial Designers Society of America
(IDSA), and was featured online at Fast Company’s Co.Design. The
IDEA program fosters understanding about the impact of design
excellence on the quality of life and the economy. This year’s
competition included more than 2,000 entries from 39 countries. Out
of 524 finalists, the APX 7000XE radio was one of 27 products to
earn gold.
- The Red Dot organization awarded the
APX 7000XE radio with its prestigious “red dot” seal for product
design in 2011. Based in Essen, Germany, the international award
competition recognizes high quality in product design. Winners were
chosen among 4,400 entries from 1,700 companies across 60 countries
and recognized at the red dot awards gala in July.
- The APX 7000XE radio was also honored
with a 2011 iF product design award from the iF Industrie Forum
Design Hannover e.V., which recognizes outstanding achievement in
international design. The iF award ceremony was held in March in
Hannover, Germany, in conjunction with CeBIT, a leading trade show
for the digital industry. Nearly 3,000 products from 43 different
countries competed for the coveted iF awards.
- In addition, the APX 7000XE radio was
named one of 2010's Hot Products by Public Safety Communications
(PSC), a monthly magazine published on behalf of the Association of
Public Safety Communications Officials (APCO) International.
- The APX 7000XE radio is part of
Motorola's award-winning APX™ portfolio of mission-critical public
safety communications products. Since its introduction in August
2008, APX has been recognized extensively by the design community
with a number of awards, including iF Product Design
(2009), Australian International Design (2009), GOOD Design
(2009), EE Times ACE Awards – Design Team of the Year (2009), IDEA
– Silver (2009) and Edison Best New Product Award – Silver
(2010).
Behind the Design of APX 7000XE
The APX 7000XE radio is designed for personnel safety in extreme
environments, combining the priorities of mission-critical users
with Motorola’s 80 years of experience in ergonomics, design and
technology for public safety. For the development of the APX
7000XE, Motorola worked directly with firefighters and other
mission-critical users from Miami to Malaysia to determine what
they needed in a mission-critical radio specifically for their
rugged environment. As a result, the radio features all the
elements these users requested most – from best-in-class audio and
industry-leading ergonomics to advanced features such as
intelligent lighting and voice announcement – allowing them to
focus on their task and not the technology.
SUPPORTING QUOTE
Curt Croley, senior director, Innovation & Design,
Motorola Solutions
“Motorola has embraced design as a key differentiator for more
than 30 years, and we are very proud of the APX™ 7000XE radio, the
reaction from our customers and recognition from the design
industry. Not only did the team work with customers to gather
feedback, but they also received training in customers’
environments to truly understand, first-hand, what their needs are.
Every aspect of this radio was designed keeping in mind high
stress, gloved use and impaired senses to deliver a product that
allows our customers to excel in the toughest conditions.”
SUPPORTING RESOURCES
Website: Next Generation Public Safety
Website: APX™ Series
Collateral: APX 7000XE: Designed for Extreme
Environments
YouTube: APX 7000XE Radio from Motorola: Built for the
Extreme
About Motorola Solutions
Motorola Solutions is a leading provider of mission-critical
communication products and services for enterprise and government
customers. Through leading-edge innovation and communications
technology, it is a global leader that enables its customers to be
their best in the moments that matter. Motorola Solutions trades on
the New York Stock Exchange under the ticker “MSI.” To learn more,
visit www.motorolasolutions.com. For ongoing news, please visit our
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