JERSEY CITY, N.J., Feb. 19, 2021 /PRNewswire/ -- BetMGM and
Topgolf Entertainment Group announced today a new partnership
centered around an integrated sports betting and entertainment
experience. The two companies will collaborate on marketing and
promotional offers through the BetMGM platform at select Topgolf
venues and within WGT by Topgolf, the leading online golf game
which has been part of the Topgolf family since 2016.
"We look forward to introducing Topgolf guests to the immersive
sports betting experience that only BetMGM can provide," said
BetMGM's Chief Revenue Officer Matt
Prevost. "Topgolf is known for offering unique and
interactive entertainment options, which our loyal BetMGM users can
now access through a variety of exclusive and customized
packages."
The partnership will allow Topgolf and BetMGM to engage
with consumers on a large scale while reaching new audiences,
both digitally and in-person.
JF Prata, Topgolf Media Chief Operating Officer, said, "We are
thrilled to partner with BetMGM as we continue to energize and grow
our entertainment communities. Topgolf has always been committed to
providing new and exciting experiences to our guests, and this
partnership delivers on that, while providing our longtime fans, as
well as those less familiar with Topgolf, an introduction to a
complementary experience with BetMGM."
Details of the partnership include BetMGM digital branding
throughout Topgolf venues in cities where BetMGM operates,
including Topgolf's marquee Las
Vegas location at MGM Grand; Indianapolis; Nashville; Detroit; Virginia Beach; and Denver, as well as within the WGT by Topgolf
platform. BetMGM will also activate branding and promotional
integrations in additional Topgolf locations as its sports betting
and gaming platforms become available in new states.
About BetMGM
BetMGM is a market leading sports betting and gaming entertainment
company, pioneering the online gaming industry. Born out of a
partnership between MGM Resorts International (NYSE: MGM) and
Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM
Resorts' U.S. land-based and online sports betting, major
tournament poker, and online gaming businesses. Utilizing Entain's
U.S.-licensed, state of the art technology, BetMGM offers sports
betting and online gaming via market leading brands including
BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in
2018, BetMGM is headquartered in New
Jersey. For more information, visit
http://www.betmgminc.com/.
About Topgolf Entertainment Group
Topgolf Entertainment Group is a technology-enabled global sports
and entertainment community that connects people in meaningful ways
through the experiences we create, the innovation we champion and
the good we do. What started as a simple idea to enhance the game
of golf has grown into a movement where people from all walks of
life connect at the intersection of technology and sports
entertainment. Topgolf Entertainment Group's platforms include
Topgolf venues, Topgolf Media, Topgolf International, Toptracer and
Topgolf Swing Suite. To learn more, visit
topgolfentertainmentgroup.com or follow @topgolf on Instagram,
Twitter, Facebook and LinkedIn.
Statements in this release that are not historical facts are
"forward-looking" statements and "safe harbor statements" within
the meaning of the Private Securities Litigation Reform Act of 1995
that involve risks and/or uncertainties, including BetMGM's ability
to grow in new or existing jurisdictions. Management has based
forward-looking statements on current expectations and assumptions
and not on historical facts. Among the important factors that could
cause actual results to differ materially from those indicated in
such forward-looking statements include the effects of economic and
market conditions in the jurisdictions in which BetMGM operates,
competition with other iGaming and sports betting platforms, the
timing and costs of expanding in new jurisdictions as well as
obtaining and maintaining the required permits, licenses,
financings, approvals and other contingencies in connection with
growth in new or existing jurisdictions. In providing
forward-looking statements, BetMGM is not undertaking any duty or
obligation to update these statements publicly as a result of new
information, future events or otherwise, except as required by law.
If BetMGM updates one or more forward-looking statements, no
inference should be drawn that it will make additional updates with
respect to those other forward-looking statements.
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SOURCE BetMGM