LAS VEGAS, Jan. 25, 2021 /PRNewswire/ -- Award-winning
mobile game developer PLAYSTUDIOS is expanding its
groundbreaking partnership with hospitality and entertainment icon
MGM Resorts International adding the acclaimed MGM
Springfield hotel and casino resort to its collection of in-app
rewards for loyal players.
MGM Springfield becomes the 17th MGM Resorts International
property to be featured in the playAWARDS catalog, allowing players
to redeem loyalty points earned playing any of PLAYSTUDIOS'
free-to-play social casino-type games for complimentary and
discounted rewards from the resort's food and beverage portfolio.
The Massachusetts-based MGM
Springfield boasts a lineup of eateries that includes The Chandler
Steakhouse, Italian favorite Costa, TAP Sports Bar, and South End
Market.
"This is an important extension of a partnership that has been
very successful for both PLAYSTUDIOS and MGM Resorts
International," says PLAYSTUDIOS Founder, Chair, and Chief
Executive Officer Andrew Pascal.
"Our companies recently celebrated our eighth anniversary as
partners. We are proud to say that the relationship is stronger
than ever.
"With MGM Springfield now represented in our rewards catalog,
the global family of PLAYSTUDIOS players will be able to enjoy the
sights, sounds, and experiences offered at this one-of-a-kind
resort."
Chris Kelley, President & COO
of MGM Springfield, says, "We're excited to see our partnership
with PLAYSTUDIOS continue to evolve as our company rolls out new
resorts and amenities. Adding MGM Springfield to the playAWARDS
program gives their players an opportunity to experience the
excitement of MGM Resorts on the East Coast."
MGM Springfield offerings became available to players on
January 8. Redemptions are
temporarily limited to eateries operating under state-mandated
pandemic guidelines, with additional rewards from the hotel,
casino, and other amenities to be added to in the coming weeks and
months.
PLAYSTUDIOS and MGM Resorts International first partnered in
August 2012. Today, players can
access rewards from additional MGM properties, including Bellagio,
ARIA, MGM Grand, Mandalay Bay, Park MGM, Vdara, The Mirage,
New York-New York, Luxor,
Excalibur, MGM National Harbor, Borgata, Beau Rivage, Gold Strike,
and MGM Cotai.
PLAYSTUDIOS games allow players to earn rewards just for playing
myVEGAS Slots, myKONAMI Slots, myVEGAS
Blackjack, and POP! Slots apps, which are available to
download and play free on iOS, Android, and Kindle devices.
About PLAYSTUDIOS
PLAYSTUDIOS is the developer and operator of award-winning
free-to-play casual games for mobile and social platforms. Its
collection of original and published titles is powered by the
company's groundbreaking playAWARDS loyalty marketing platform,
which enables players to earn real-world rewards from a portfolio
of global entertainment, retail, technology, travel, leisure, and
gaming brands across 15 countries and four continents. Founded by a
team of veteran hospitality, technology, and gaming entrepreneurs,
PLAYSTUDIOS brings together the best of mobile gaming with an
innovative loyalty platform in order to provide its players with an
unequaled entertainment experience and its partners with actionable
business insights. To learn more about PLAYSTUDIOS, visit
playstudios.com.
About playAWARDS
Created by award-winning game developer PLAYSTUDIOS, playAWARDS is
an innovative, scalable, and cost-efficient loyalty marketing
platform that connects the world's leading entertainment, retail,
technology, travel, leisure, and gaming companies with a valuable,
highly-engaged audience of mobile and social gamers. By integrating
branded content and promotional offerings into PLAYSTUDIOS'
portfolio of casual, free-to-play mobile apps, playAWARDS keeps its
rewards partners top-of-mind while converting entertaining digital
impressions into real-world brand engagement. The playAWARDS
platform also provides partners with a powerful suite of management
and analytics tools that offer deep, actionable insights into
audience engagement and program performance.
About MGM Resorts International
MGM Resorts
International (NYSE: MGM) is an S&P 500® global entertainment
company with national and international locations featuring
best-in-class hotels and casinos, state-of-the-art meetings and
conference spaces, incredible live and theatrical entertainment
experiences, and an extensive array of restaurant, nightlife and
retail offerings. MGM Resorts creates immersive, iconic experiences
through its suite of Las
Vegas-inspired brands. The MGM Resorts portfolio encompasses
29 unique hotel and destination gaming offerings in the United States and Macau, including some of the most recognizable
resort brands in the industry such as Bellagio, MGM Grand, ARIA and
Park MGM. The Company's 50/50 venture, BetMGM, LLC, offers U.S.
sports betting and online gaming through market-leading brands,
including BetMGM and partypoker. The Company is currently pursuing
targeted expansion in Asia through
the integrated resort opportunity in Japan. Through its "Focused on What Matters:
Embracing Humanity and Protecting the Planet" initiative, MGM
Resorts commits to creating a more sustainable future, while
striving to make a bigger difference in the lives of its employees,
guests, and in the communities where it operates. The global
employees of MGM Resorts are proud of their company for being
recognized as one of FORTUNE® Magazine's World's Most Admired
Companies®. For more information, please visit us at
www.mgmresorts.com. Please also connect with us @MGMResortsIntl on
Twitter as well as Facebook and Instagram.
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SOURCE PLAYSTUDIOS