NEW YORK, Aug. 1, 2017 /PRNewswire/
-- Parents magazine – the most trusted parenting
brand and the leading voice for millennial moms published by
Meredith Corporation (NYSE:MDP)
(www.meredith.com) – today unveiled a fresh,
new look with its September 2017
issue, on sale nationwide August 8.
The dynamic redesign incorporates a modern logo, lively layouts and
photography, and an evolved personality that reflects the candor,
humor and confidence of today's mom. The September 2017 cover features Rebecca Minkoff – the fashion designer
powerhouse and mother of two – as its Back-to-School Mom star with
a personal interview and exclusive photos.
Under the direction and leadership of Parents
Editor-in-Chief Liz Vaccariello, the
print redesign focuses on revitalizing the iconic brand. The
magazine continues to offer readers its signature trusted content
and focus on the needs of diverse millennial women in families of
all shapes and sizes. Health and safety articles will advocate for
every child's wellbeing, while the lifestyle coverage has evolved
to reflect the millennial's unique mindset about food, home and
travel.
"I wanted more fun, more solutions and ideas, and more personal
stories and perspectives to enhance the expert advice," says
Vaccariello. "And I'm thrilled to say that we achieved that. The
magazine highlights the aspirational nature of the parenting
journey, while embracing the full emotional ride that new parents
take. And on every page, there's a reminder to celebrate moments
big and small."
From a visual standpoint, the newly designed logo and several
updated typefaces created with the "Parents Stencil" font delivers
a chic, sophisticated package. Along with clean, bold photography,
the update aims to showcase the authentic reality of today's
parents and highlight the fun in everyday life moments. The
refreshed design provides easier navigation tools, including more
entry points, quick takeaways and curated brand content that
resonates with readers.
"Overall we want the print pages to work harder with more
energetic design elements, more texture on each page and fresh,
relatable typography throughout the magazine," says Vaccariello.
"By introducing a contemporary look and feel, it reinforces how
aligned we are with what busy moms and dads need and want in their
print product."
Beginning with the September 2017
issue, the magazine fine-tunes its editorial focus with new
sections and columns that tap into all the relevant themes:
- Each issue opens with a new section called LET'S GET
REAL which is where real moms can commiserate, confess,
reminisce and react to their wins, fails and everything in
between.
- The new YOU'RE WELCOME column is devoted to the
solutions and swag that comes across our editors' desks. Watch this
fun page for an ever-changing menu of special surprises.
- Popular HOME coverage increases from 2 to 5 pages total
per issue. Now home décor, organizing and cleaning content kicks
off the LIFE section, which also includes travel, parties,
holidays and media.
"The magazine's redesign is already generating a lot of buzz and
excitement within the advertising community," says Steven Grune, Vice President and Group Publisher
of the Meredith Parents Network. "Our readers have always turned to
us for expert advice and in-depth perspective to help them stay
up-to-date on key issues, topics and trends. That's why we continue
to work diligently here at Parents on developing a strong
editorial product that helps facilitate a meaningful connection
between our engaged audience and our marketing partners."
Major advertisers in the September
2017 issue feature such well-known brands and marketers as
Airbnb, Clorox, Kraft, L'Oreal and Procter & Gamble, among
others.
Meredith reaches a total of 110 million women, including 3 out
of 4 millennial women across its broad portfolio of magazine and
digital brands. Parents magazine is part of the influential
Meredith Parents Network, which includes FamilyFun,
Parents Latina, and Fit Pregnancy and Baby.
For additional information, please visit www.parents.com.
ABOUT PARENTS
Parents magazine helps busy moms raise healthy, happy
children. This 90+ year old brand offers trusted content with a
familiar voice, empowering today's parents to make the best
decisions for their families while connecting with readers on an
emotional level and celebrating moments big and small.
Parents reaches more than 12 million readers monthly through
an award-winning magazine, and extends to millions of users through
digital and social platforms. Parents magazine is the
flagship of the Parents Network, which includes FamilyFun,
Parents Latina, and Fit Pregnancy and Baby, as well
as FitPregnancy.com, Parents.com, and Parenting.com. Parents
magazine is published 12 times a year by Meredith Corporation with
a rate base of 2.2 million.
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP)
(www.meredith.com) has been committed to service
journalism for 115 years. Today, Meredith uses multiple
distribution platforms – including broadcast television, print,
digital, mobile and video – to provide consumers with content they
desire and to deliver the messages of its advertising and marketing
partners.
Meredith's National Media Group reaches 110 million unduplicated
women every month, including 70 percent of U.S. Millennial women.
Meredith is the leader in creating and distributing content across
platforms in key consumer interest areas such as food, home,
parenting and health through well-known brands such as Better Homes
& Gardens, Allrecipes, Parents and SHAPE. Meredith also
features robust brand licensing activities, including more than
3,000 SKUs of branded products at 5,000 Walmart stores across the
U.S. Meredith Xcelerated Marketing is an award-winning, strategic
and creative agency that provides fully integrated marketing
solutions for many of the world's top brands, including The Kraft
Heinz Co., Benjamin Moore, Allergan,
TGIFriday's and WebMD.
Meredith's Local Media Group includes 17 television stations
reaching 11 percent of U.S. households. Meredith's portfolio is
concentrated in large, fast-growing markets, with seven stations in
the nation's Top 25 – including Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's stations produce 700 hours of local
news and entertainment content each week, and operate leading local
digital destinations.
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SOURCE Meredith Corporation; Parents