MasterCraft Boat Holdings, Inc. Partners with MarineMax, Inc. to Distribute Aviara
February 08 2019 - 11:12AM
MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) announced an
exclusive national distribution partnership with MarineMax, Inc.
(NYSE:HZO), the nation’s largest recreational boat and yacht
retailer, to help maximize the success of its new brand, Aviara.
Beyond this exclusive distribution arrangement, Aviara will also
benefit from the ongoing collaboration with MarineMax on the
innovative, unique and first to market product.
“Factoring in its clear leadership and reputation as a world
class recreational day boat retailer, we chose MarineMax as our
distribution partner to ensure that Aviara is successful from day
one. The market penetration from its national retail footprint and
expansive customer database will serve to bring brand awareness to
Aviara in unprecedented time,” said Terry McNew, President and CEO
of MasterCraft Boat Holdings, Inc.
Aviara creates an elevated open water experience by fusing
progressive style and effortless comfort in each and every modern,
luxury vessel. Focused on the production of vessels 30-feet and
over, Aviara’s first model, the AV32, will be available through
MarineMax starting this year.
“We are excited about the potential of Aviara and believe it
fills a void in our product portfolio. MasterCraft has done an
outstanding job creating a very stylish, modern and comfortable
luxurious brand in Aviara. Boating enthusiasts will recognize the
quality and craftmanship of the brand, which is consistent with
MasterCraft’s long legacy of boat building,” said W. Brett McGill,
MarineMax Chief Executive Officer and President.
Pre-sale activity for Aviara will begin on February 14, 2019 for
boats that will be delivered to MarineMax dealerships across the
country starting in July 1, 2019. For more information about
Aviara, please visit www.aviaraboats.com.
Miami International Boat Show DebutMasterCraft
Boat Holdings will unveil Aviara’s AV32 at the Miami International
Boat Show at an open house event on Thursday, February 14 at 3:30pm
at Pier 8, slips 828 & 830.
About MasterCraft Boat Holdings,
Inc.Headquartered in Vonore, Tenn., MasterCraft Boat
Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer,
manufacturer and marketer of premium recreational powerboats
through its four wholly-owned brands, MasterCraft, NauticStar,
Crest and Aviara Boats. Through these four premium brands,
MasterCraft Boat Holdings has leading market share positions in
three of the fastest growing segments of the powerboat industry –
performance sport boats, outboard saltwater fishing, pontoon boats
– while entering the large, growing luxury day boat segment. For
more information about MasterCraft Boat Holdings, please visit:
Investors.MasterCraft.com, www.MasterCraft.com,
www.NauticStarBoats.com, www.CrestPontoonBoats.com, and
www.AviaraBoats.com.
Aviara Contact:Aviara Jay PovlinVice President,
Global Sales & Marketing(423)
884-7728Jay.Povlin@aviaraboats.com
Investor Contacts:MasterCraft Boat Holdings,
Inc.George SteinbargerVice President, Business Development(423)
884-7141George.Steinbarger@mastercraft.com
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