Simon Opens First Outlet in SE Asia - Analyst Blog
December 05 2011 - 9:00AM
Zacks
Simon Property Group
Inc. (SPG), a leading real estate investment trust (REIT),
has recently opened its first Premium Outlet Center in South East
Asia with the inauguration of Johor Premium Outlets in Johor Bahur,
Malaysia. The Premium Outlet is a 50-50 joint venture partnership
with Genting Berhad – the investment holding and management company
of Asian conglomerate Genting Group.
Spanning 173,000 square feet of
gross leasable area (GLA) featuring 80 stores, Johor Premium
Outlets is strategically located in close proximity to Senai
Airport and the city center of Singapore and is about three hours
from Kuala Lumpur. The mall offers an unrivaled mix of leading
designer and name-brand products at significant discounts of
25-65%, and is set up in an architecturally distinct village-style
setting with charm and ambiance.
Simon Property is also reportedly
in talks with various reputed Chinese retailers to set up its
premium outlet division in China - one of the fastest growing
economic regions of the world. The growing popularity of several
European and American retailer brands in China has further made
Simon Property overtly optimistic about its success in the country
as it intends to capitalize on the increasing fervor of premium
shopping buzz spurred by an improvement in market fundamentals.
The company presently has 70
Premium Outlet Centers in its kitty across the globe, including 57
in the U.S., 8 in Japan, 2 in South Korea and 1 each in Malaysia,
Mexico and Puerto Rico. Premium Outlet Centers in the U.S. are
strategically located in close proximity to major metropolitan
markets such as New York, Los Angeles, Boston and Chicago and
visitor markets such as Orlando, Las Vegas and Palm Springs.
Simon Property is the largest
publicly traded retail real estate company in North America with
assets in almost all retail distribution channels. The company
generally enters into long-term leases with its tenants, which
insulate it from short-term market swings that have weighed on
other players in the industry.
Furthermore, Simon Property’s
international presence gives it a more sustainable long-term growth
story than its domestically focused peers. The geographic and
product diversity of the company safeguards it from market
volatility and provides a steady source of income.
We maintain our ‘Neutral’ rating on
Simon Property, which presently has a Zacks #2 Rank translating
into a short-term ‘Buy’ rating. We also have a ‘Neutral’
recommendation and a Zacks #3 Rank (short-term ‘Hold’) for
Macerich Co. (MAC), one of the competitors of
Simon Property.
MACERICH CO (MAC): Free Stock Analysis Report
SIMON PROPERTY (SPG): Free Stock Analysis Report
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