End-to-end solution provides advanced capabilities to prepare
and enrich content for delivery to users over the Internet
DENVER, June 9, 2021 /PRNewswire/ -- To enable media
distributors and service providers to deliver video content more
quickly and easily to audiences anywhere around the globe, on any
device, Lumen Technologies (NYSE: LUMN) has introduced Lumen Media
Transformation. Lumen Media Transformation creates high-quality
online viewing experiences by combining advanced video encoding
technologies with the Lumen global fiber and Edge networks.
"This fully-managed advanced media transformation and content
delivery service will help accelerate time-to-market for global
broadcasters and pay-TV operators who are competing to transform
their services in rapidly growing over-the-top (OTT) markets," said
Pierre-Louis Theron, vice president
of content delivery services, Lumen Technologies. "With local
language support in various regions, and deep experience in
transforming broadcast workflows to support OTT delivery, we can
empower operators with advanced video features and monetization
tools. This means they can deliver OTT content at scale and retain
and win favor with local audiences and advertisers."
Part of the Lumen Edge Application Delivery portfolio,
Lumen Media Transformation utilizes the company's secure Vyvx
signal acquisition which has been interconnected with cloud-based
video software from MediaKind for encoding, packaging and
enrichment of content. Video is then served directly to the
consumer over the Lumen global content delivery network (CDN). With
flexibility in mind, services can be turned on/off as needed and
require no additional investment in CAPEX, no further hardware
deployment, and no changes to existing broadcast workflows. Lumen
Media Transformation enhances the Lumen platform and broadens the
media and content delivery capabilities available to customers to
deliver amazing digital experiences.
As the number of OTT video subscribers continues to grow, so
will the demand for OTT enrichment and delivery solutions.
According to industry analyst firm Omdia, global OTT video
subscribers will reach more than 1.24 billion in 2021, an increase
of 13% over 2020, and OTT subscription revenue is expected to grow
by 21% to a grand total of $90
billion.
"The global OTT video market is growing very quickly, partly
boosted by the Covid pandemic, with particularly strong growth in
regions such as Latin America and
Asia Pacific, which are now
outpacing more established markets like North America and Europe," stated Tony
Gunnarsson, principal analyst, Omdia. "There is strong
demand from local and regional media providers for advanced
capabilities that enable them to more quickly and easily deliver
OTT content in-market."
Additional Resources:
- To learn more about Lumen Media Transformation, click:
https://www.lumen.com/en-us/networking/media-transformation.html
- For more information on Lumen content delivery services, visit:
https://www.lumen.com/en-us/industries/media-entertainment.html
- For further information on MediaKind's Aquila Streaming
solution, visit:
https://www.mediakind.com/consumer-delivery/aquila-streaming/
About Lumen Technologies:
Lumen is guided by our
belief that humanity is at its best when technology advances the
way we live and work. With approximately 450,000 route fiber miles
and serving customers in more than 60 countries, we deliver the
fastest, most secure platform for applications and data to help
businesses, government and communities deliver amazing experiences.
Learn more about the Lumen network, edge cloud, security,
communication and collaboration solutions and our purpose to
further human progress through technology
at news.lumen.com/home, LinkedIn: /lumentechnologies, Twitter:
@lumentechco, Facebook: /lumentechnologies, Instagram:
@lumentechnologies and YouTube: /lumentechnologies. Lumen and Lumen
Technologies are registered trademarks of Lumen Technologies LLC
in the United States. Lumen
Technologies LLC is a wholly owned affiliate of Lumen Technologies
Inc.
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