The first-ever Pop-Tarts® Party Pastry
brings the feeling of sweet childhood joy to celebrate the final
moments of summer, available in New
York, Los Angeles, and
Chicago for a limited
time.
CHICAGO, Aug. 5, 2024
/PRNewswire/ -- While summer is coming to a close, you can still
channel that sweet feeling of freedom you felt as a kid with the
people who matter to you most. The Pop-Tarts® Party
Pastry, a toaster pastry 73 times bigger than traditional
Pop-Tarts, is officially here to remind you of that childhood joy
and turn your final summer moments into Crazy Good
celebrations.
Supersized to serve up to 73 people, the Pop-Tarts Party
Pastry is inspired by the brand's iconic golden crust, strawberry
flavored filling, frosting, and sprinkles. Fans are able
to personalize their Party Pastry with frosting phrases that
span from unconventional themes to major milestones. So, whether
you're celebrating a birthday, kicking off tailgating season or
just wanting to end brat summer in style, the Pop-Tarts
Party Pastry will bring those feel-good, carefree vibes to any
occasion.
"If you're one of our fans that misses the nostalgia of
childhood summers when you could practically smell the freedom in
the air, the Pop-Tarts Party Pastry is for you," said Heidi Ray, Senior Director of Marketing,
Pop-Tarts. "For over 60 years, Pop-Tarts has been dedicated to
making moments Crazy Good, so if you are celebrating an everyday
small moment or a major life event, the Pop-Tarts Party Pastry will
bring the energy of summers past into moments that matter most to
you today."
To dial up the drama, the Party Pastry will be delivered
directly to fans' doorsteps in a massive three-foot-tall box
mirroring the brand's traditional packaging – wowing party guests
with a delicious statement piece that makes any party feel like
summer vacation.
A limited number of Pop-Tarts Party Pastries will be available
for residents of New York City,
Los Angeles and Chicago beginning August 7, 2024, at 1 pm
ET, so act fast before they sell out! Pop-Tarts fans can
purchase one of the limited-edition Party Pastries for $60 (including delivery) — in celebration of
Pop-Tarts' 60th birthday — on
https://shop.poptarts.com/. See full terms here.
Pop-Tarts is here to dial it up to Crazy Good for any
celebration, so be sure to visit PopTarts.com to find the
iconic toaster pastry at a store near you and follow
Pop-Tarts on TikTok, Instagram, and Facebook to keep up with
the latest news.
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice
Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®,
Coco Pops®, and more, Kellanova's vision is to become the world's
best-performing snacks-led powerhouse, unleashing the full
potential of our differentiated brands and our passionate people.
Our net sales for 2023 were $13
billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
Abbreviated Terms & Conditions:
Offer begins
8/7/24 at 1:00
PM (ET) and ends 8/9/24 at
3:00 PM (ET), or while supplies last
– whichever occurs first. Limit 15 Offers each Participating
Market; available until 3:00 PM (ET)
on 8/9/24 or while supplies last –
whichever occurs first. Available only to individuals who are
eighteen (18) years of age or older and reside in Chicago, IL (zip code – 60622) and
Los Angeles, CA (zip code 91601)
and within twenty-five (25) miles of the designated zip code; and
New York, NY (Manhattan) (zip code 10035) – delivery address
must be in Manhattan and below
120th Street (no other boroughs or locations qualify)
("Participating Markets"). Subject to complete terms and conditions
at www.poptarts.com/partypastry. Void where prohibited. Sponsor:
Kellanova, One Kellogg Square,
South Tower, Battle Creek, MI 49016.
© 2024 Kellanova
CONTACTS:
Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com
Weber Shandwick
Keara Clacko
(312) 988-2163
kclacko@webershandwick.com
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SOURCE Kellanova