Cheez-It deepens its roots in sports by
signing a multi-year agreement and first professional basketball
sponsorship with the Indiana Fever
CHICAGO, May 16, 2024
/PRNewswire/ -- From fast breaks to snack breaks, the Indiana
Fever is about to get cheezier. Cheez-It®, the
made with 100% real cheese snacking MVP, and Pacers Sports &
Entertainment are thrilled to announce Cheez-It as the
first official snack of the Indiana Fever.
Eating snacks and watching sports go hand-in-hand and
Cheez-It constantly hears from sports fans that they can't
be without their favorite crackers at game time. So it's only
fitting that the brand is bringing flavor to women's professional
basketball and every Fever game with this multi-year sponsorship,
infusing its absurdly cheezy spirit into crunch time moments. Fans
will see the partnership come to life with the players rocking the
iconic Cheez-It logo on practice jerseys, the arena lighting
up with neon orange and red LED signage takeovers and even some
cheezy, delicious game time fun.
To celebrate, the brand is introducing the
Cheez-It Threez-It Challenge,
rewarding fans with a chance to win free
Cheez-It crackers if the Indiana Fever score an absurd
amount of three-pointers during any home game. With this
season's supercharged team of behind the arc shooters, Fever and
Cheez-It fans are bound to score their favorite snack all
season long!
"We know our Cheez-It obsessed fans go to great lengths
for their favorite crackers, and sports superfans match that same
obsession level when it comes to their favorite teams," said
Cara Tragseiler, Senior Brand
Director for Cheez-It. "With our roots in college football
where fanfare knows no bounds, we strategically set our sights on
basketball to double down on the sports-and-snacking occasion and –
most importantly – celebrate these absurdly talented athletes. We
are proud to join the Fever fandom as the team's first official
snack partner."
The partnership tips off at the first home game of the season on
May 16, at 7
p.m. ET. Stay tuned for how Cheez-It is helping
satisfy Fever fans' cravings on-and-off the court and in the local
community all season long. And to catch a game live, tickets are
available at FeverBasketball.com/tickets.
Don't forget to follow @CheezIt on Instagram,
Facebook and TikTok, as well as @IndianaFever on your
favorite social media platforms to stay in the know on all the
exciting plans in store this season and beyond.
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It,
Pop-Tarts®, Kellogg's Rice Krispies Treats®,
RXBAR®, Eggo®, MorningStar Farms®,
Special K®, Coco Pops®, and more, Kellanova's
vision is to become the world's best-performing snacks-led
powerhouse, unleashing the full potential of our differentiated
brands and our passionate people. Our net sales for 2023 were
$13 billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
About Pacers Sports & Entertainment
Pacers Sports
& Entertainment is an integrated sports and entertainment
company including the Indiana Pacers, Indiana Fever, the Mad Ants
of the G League, Pacers Gaming, Pacers Foundation, Inc., and
operations of Gainbridge Fieldhouse. Its team of inspired and
dedicated employees has a shared purpose of winning through a
commitment to excellence, serving the local community and
entertaining fans and guests.
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SOURCE Kellanova