Report of Foreign Issuer (6-k)

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE

SECURITIES EXCHANGE ACT OF 1934

For the month of September 2014

Commission File Number: 001-36442

JUMEI INTERNATIONAL HOLDING LIMITED

20th Floor, Tower B, Zhonghui Plaza

11 Dongzhimen South Road, Dongcheng District

Beijing 100007

The People’s Republic of China

Tel: +86 10-5676-6999

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F

Form 40-F

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ¨

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ¨

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	JUMEI INTERNATIONAL HOLDING LIMITED

	By:	/s/ Mona Meng Gao

	Name:	Mona Meng Gao
	Title:	Co-Chief Financial Officer

Date: September 2, 2014

EXHIBIT INDEX

Exhibit 99.1 – Press Release

Exhibit 99.1

Jumei Announces Appointment of New Independent Director

BEIJING, August 18, 2014 — Jumei International Holding Limited (NYSE: JMEI) ("Jumei" or the "Company"), China's leading online retailer of beauty products, today announced that Mr. Bob Xiaoping Xu has been appointed as a new independent director, effective August 18, 2014. Mr. Xu will also serve as a member of the audit committee of the Board of Directors.

Mr. Xu is the founder of ZhenFund, an angel investment fund focused on seed investments in the TMT sector such as e-commerce, mobile, gaming, O2O, as well as in education. Prior to founding ZhenFund, Mr. Xu co-founded New Oriental Education & Technology Group (NYSE: EDU), the largest provider of private education in China. Mr. Xu, who is the current Chairman of China Angel Club, is known as one of China's pioneering angel investors, with distinctions from Forbes China among “Top 100 Chinese Celebrities in 2004”, from Entrepreneur Magazine as “2011 Best Angel Investor in China”, from Founder Magazine as "2013 Best Angel Investor in China" and “2013 Zhongguancun Angel Investor Trailblazer”. Mr. Xu received a bachelor's degree from the Central Conservatory of Music in 1983 and a master's degree from University of Saskatchewan in 1992.

About Jumei International Holding Limited

Jumei (NYSE: JMEI) is China's No. 1 online retailer of beauty products as measured by gross merchandise volume, with a market share of 22.1% in 2013, according to a commissioned research report by Frost & Sullivan. Jumei's internet platform is a trusted destination for consumers to discover and purchase branded beauty products and fashionable apparel and other lifestyle products through the Company's jumei.com website and mobile application. Leveraging its deep understanding of customer needs and preferences, as well as its strong merchandizing capabilities, Jumei has adopted multiple effective sales formats to encourage product purchases on its platform, including curated sales, online shopping mall and flash sales.

For investor and media inquiries, please contact:

Jumei International Holding Limited
Mr. Sterling Song
Investor Relations Director
Phone: +86-10-5676-6983
kans@jumei.com

Christensen
In China
Mr. Christian Arnell
Phone: +86-10- 5900-1548
E-mail: carnell@christensenir.com

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@ChristensenIR.com