BEIJING, July 1, 2014 /PRNewswire/ -- Jumei International
Holding Limited (NYSE: JMEI) ("Jumei" or the
"Company"), China's leading online retailer of beauty
products, is setting new benchmarks in product quality control in
China's online beauty
industry.
Beginning in July 2014, Jumei will
start publishing monthly product audits of supplier and third-party
merchants on its website and significantly expanding the sample
size of spectrum analysis testing.
The new measures are aimed at reinforcing the Company's
reputation for product quality and reliability with Chinese
consumers. They improve upon the previous system, which was based
on monthly random checks of 12% of third party beauty product
merchants using outside testing laboratories. Using this system,
Jumei has been able to identify merchants that were unable to pass
quality checks and actively terminate their contracts before any
products were shipped to customers.
Jumei started expanding the scope of random sample testing in
June 2014, when the Company's
Beijing consulting laboratory
increased the sample size for testing from 12% of third party
merchants to more than 67%, covering 17% of beauty product
marketplace SKUs. The June tests discovered no instances of
counterfeiting or other product discrepancies.
Vertical integration of quality control is one of the many
measures that Jumei has adopted to build consumer trust and
confidence.
Quality control measures
Jumei has worked to raise product quality standards not only for
its own business, but also for the entire Chinese beauty products
industry.
In July 2013, Jumei helped
establish the Authentic Beauty Product Alliance (ABPA), the first
nationwide alliance against fake and counterfeit products in the
beauty industry. China's online
retail industry has an unfortunate history of lax controls, which
have undermined consumer confidence. ABPA, which includes China
Quality Long March, one of the most influential national
organizations focusing on product quality, allows customers to
trace products to their source on the ABPA website and on websites
of participating brands, using tracking codes printed on ABPA
stickers. As of March 31, 2014, ABPA
had 74 members, and accounted for 64% of Jumei's merchandise sales
GMV.
The industry campaign reflects concerns on the part of the
Chinese government and the public with consumer protection.
Although Jumei has passed all government tests for safety, quality,
and authenticity, it is committed to taking such testing one step
further, by making sure its own testing and standards strive for
zero tolerance.
Other anti-counterfeiting and quality assurance strategies
include:
- Jumei controls the entire value chain, from product sourcing to
final sales, for 100% of its direct merchandise sales business, to
ensure that no fake products are sold. Every product sold can be
traced back to the brand via sales receipts.
- Jumei does business only with quality third party
merchants.
- All exterior packaging and expiration dates of beauty products
are checked upon arrival in Jumei's warehouse and prior to shipping
to customers.
- Jumei allows its customers to return beauty products within 30
days of purchase, even after the customer has opened them.
- Insurance is in place for products sold on Jumei's online
platform.
- Jumei offers consumer education on methods to distinguish fake
from genuine beauty products. It posts web videos on Jumei.com, and
encourages user-generated content to help consumers identify real
from fake products.
The Company will hold a global conference call to discuss its
new benchmarks in the anti-counterfeiting campaign. This conference
call will be held on Wednesday, July 2,
2014 at 8:00 a.m. U.S. Eastern
Time, which is 8:00 p.m. Beijing Time
on the same day.
The dial-in details for the live conference call are:
Hong Kong:
|
800 908 575 (Toll
Free)
|
|
3056 2688
(Toll)
|
|
|
China:
|
800-803-6152 (Toll
Free)
|
|
400-603-9021
(Toll)
|
|
|
USA:
|
1877-679-2987 (Toll
Free)
|
|
646-502-5131
(Toll)
|
|
|
UK:
|
0800-376-2927 (Toll
Free)
|
|
020-7660-2114
(Toll)
|
|
|
Participant PIN
Code:
|
354219#
|
A telephone replay of the call will be available after the
conclusion of the conference call:
Conference
Reference:
|
212960#
|
Accessible
Duration:
|
30 Days
|
Local Accessible
Number:
|
3060 0238 Hong
Kong
|
International Access
Number:
|
+852 3060
0238
|
The live webcast will be available on the Investor Relations
section of Jumei's website at http://jumei.investorroom.com/.
About Jumei International Holding Limited
Jumei (NYSE: JMEI) is China's No. 1 online
retailer of beauty products as measured by gross merchandise
volume, with a market share of 22.1% in 2013, according to a
commissioned research report by Frost & Sullivan. Jumei's
internet platform is a trusted destination for consumers to
discover and purchase branded beauty products and fashionable
apparel and other lifestyle products through the
Company's jumei.com website and mobile
application. Approximately 49% of Jumei's gross merchandise volume
was generated through its mobile application in the first quarter
of 2014. Leveraging its deep understanding of customer needs and
preferences, as well as its strong merchandizing capabilities,
Jumei has adopted multiple effective sales formats to encourage
product purchases on its platform, including curated sales, online
shopping mall and flash sales.
For investor and media inquiries, please contact:
Jumei International Holding Limited
Mr. Sterling Song
Investor Relations Director
Phone: +86-10-5676-6983
kans@jumei.com
Christensen
In China
Mr. Christian Arnell
Phone: +86-10- 5900-1548
E-mail: carnell@christensenir.com
In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@ChristensenIR.com
SOURCE Jumei International Holding limited